Ma Yun: The Chess Game Is Too Big To Retire.

The value of mobile Internet is not mobile APP, but that mobile terminals can connect to the line anytime and anywhere. It can open up online business and offline scenes in real time.

Compared with the consumption of goods, users' consumption of offline services is a huge market. For Internet Co, mobile is the only way to the market. So it seems that neither the Taobao nor Tmall is responsible for the mission to the offline market.

WeChat looks like a good product under the connecting line, but this strong social weak payment WeChat seems to be very difficult to complete the O2O's closed loop.

In the Spring Festival of 2014, WeChat red enveloped virus spread, and WeChat did not take any market and communication means. Only through the fission of the social relationship chain, WeChat paid a beautiful positional battle.

After the Spring Festival, Ali's employees went to work three days in advance, perhaps this is the most powerful competition faced by Ali.

In fact, the social relationship chain has made the electricity supplier have the space to re imagine. In the whole year of 2013, the center entrance and the centralization are the focus of discussion in the electricity supplier field.

At such a time, Ma Yun's thoughts will be like a lamp in the fog. In March 2014, Ma Yun sent emails to all the staff, explaining the thinking that IT era is starting to activate productivity as the purpose of DT (data technology) data era.

He said that the mobile electricity supplier will be the most important area in the mobile Internet era, and the Cloud +App will be the key to the future mobile Internet. Ali will strike from the cloud to the end, and Alibaba will focus entirely on the field of mobile electricity providers, that is, All In mobile providers.

In the era of mobile Internet, Ma Yun suggested that Alibaba must move to DT with hundreds of millions of customers, and the specific way is to "drive the cloud from the end and enrich the cloud."

Data create value and enhance experience.

The rapid construction of the ecommerce ecosystem.

To this end, "our goal in ten years is to establish the infrastructure for China's commercial development in the era of DT data."

The clarity of Ma Yun's thinking also makes the whole Ali group's tactics more stable. On the one hand, each product will excavate its own advantages in the pure mobile terminal and occupy the user's time.

The mission under the connecting line is completed by Alipay wallet. In 2014, "double 12", Alipay's wallet in many supermarkets across the country caused the payment craze has made Ma Yun find the feeling under the connecting line.

At the end of November 2014, the Alibaba held a farewell Alumni Association in Hangzhou (that is, the gathering of Alibaba employees).

Speaking at the special meeting, Ma Yun said: "when the chairman of the board is more stressed than CEO,

I have an ideal, I hope not to be chairman of the board of directors, do not work inside the company, I do not want to be 60 years old still open the board of directors.

Because it will give bad examples to many Chinese enterprises.

The purpose of entrepreneurship is to give family, friends and friends a good life. If I were 60 years old, I could fish, sunbathe, listen to music and go to bars, so that everyone would like to start their own business.

From the literal meaning, Ma Yun seems to have taken

At the age of 60, it does not seem to be in his previous plans. No matter for Ma or for the entire Ali group, retirement seems to be in the air.

The era of such a huge empire is a difficult era to relax. Internet technology is developing too fast and users' habits are changing so fast that in such an era, competitors and even subversive people will emerge at any time.

At the same time, Ma Yun's chess game is already too big, and every "child" that goes out is very important. If we leave Ma Yun's strategist, we can hardly imagine the future war.

Since 2014, Ma has stepped up the pace of investment and acquisitions, many of which are boldly crossing the border and have nothing to do with e-commerce, such as cultural China (later renamed Ali pictures), Yintai department store, Hengda football company and Hang Seng electronics.

The investment of these four companies is about US $2 billion 200 million.

The investment in Hang Seng electronics also raised concerns about the industry's entry into the financial industry from the "back door", because Hang Seng electronics currently monopolizes the domestic financial software market.

No matter playing football or playing a movie, its way is different from the traditional way. The most direct imagination is to open up the big data of users' consumption habits in the hands of Ali, and to define entertainment through data.

Ma Yun mentioned in various public occasions that he invested more in football than in terms of strategic layout, but from the perspective of cultural development.

"What China needs is not football, but the culture of collective movement behind the football team. It is a team spirit", but Ma Yun himself is not sure whether he can participate in it to change all this.

But at least he took this responsibility on his shoulders.