POOVE Monopolizes The CCTV Children'S Channel To Seize The Commanding Heights Of Young Media

As a state-level television station, CCTV has a certain influence and credibility in the minds of consumers. CCTV advertising has also become the golden channel for brand communication, and it is an effective way for enterprises to directly convey information to consumers.

Among them, the CCTV- children's channel has a large number of fixed users, relying on precise audience positioning, high-quality column settings, and healthy and internationalized image, and is deeply loved by young people.

In 2014, the ratings of CCTV children's channel stayed at the forefront of the country, attracting a large number of well-known enterprises to advertise.

As the first brand of Chinese youth, POOVE has been focusing on brand building and dissemination for many years, and is committed to assembling media advantages to promote integration. The cooperation with the CCTV children's channel is one of the key strategies of POOVE's brand communication.

Through deep cooperation with CCTV children's channel for many years,

Brand image is deeply rooted in the hearts of the people, and successfully spread the idea of brand focus to the growth of young people to consumers.

In 2015, to strengthen

Promotion efforts, further enhance the brand influence, upgrade the strategic cooperation between POOVE and CCTV children's channel, take the strategy of high ratings, high frequency, multi time periods, strong coverage of the audience, and strengthen the dissemination strategy. The number of advertisements has been broadcast more than 30 times in Tianda, covering all the time periods of the day, and become the 20:00-21:00 gold strong title "Galaxy theater" naming business and the "animation show" column.

And successfully seized the commanding heights of young industry media.

Galaxy theatre is a golden 20:00-21:00 program for the CCTV children's channel. It is also the trump card of CCTV ratings. It was launched in 2006 to launch campus humorous dramas, family humorous dramas and cartoon series for young people and their parents to reflect the campus, family life and growth stories of young people, so that children can experience themselves in the scene, so that parents can get inspiration from the story. At the same time, they also provide a stage to show themselves for young people who like drama performance and playwright.

This is consistent with the idea that POOVE has been focusing on the growth of young people for many years and is committed to the cause of youth and youth.

Chen Jinbo, President of POOVE CEO, said: "a successful title sponsorship is not only a simple piecing of products and enterprise demands, as a brand camp.

As part of the sale, enterprises need to find suitable fit points and embed brands.

The title of POOVE's "Galaxy Theatre", known as CCTV children, is an important part of POOVE's focus on CCTV children's launch over the years.

After many years of naming cooperation, its brand and program are smartly integrated with each other. The degree of integration of consumers through the galaxy theater has become more and more aware of POOVE. POOVE has also successfully integrated the spirit of brand "focus on youth growth" into the program, so as to achieve the greatest dissemination value in the process of moving forward.

In the development of brand value and the upgrading of media strategy, POOVE will also accelerate the pace of terminal construction this year, and comprehensively enhance the market competitiveness of the brand.

In particular, POOVE brand has a certain influence on quality reputation and brand reputation. This time, we will join hands with CCTV, and use this high coverage and high ratings platform to launch a general attack on the national market, so as to inject new impetus to the new round of brand development.