2015 Tmall New Regulation: Trying "Allergy Protection"

In 2015,

It seems that the role is changing from "managing businessmen" to "pleasing consumers".

Yesterday, Tmall announced the launch of the new service standard in 2015 to launch the consumer experience upgrading plan.

The new service standard will aim at different measures at both ends of consumers and businesses.

Tmall President Wang Yulei said the future.

The essence is to return to the consumer experience. Tmall will try to change the vertical market, member level services and after sales guarantee in 2015.

The demand for goods and services in different vertical industries is quite different.

Taking the makeup category as an example, Wang Yulei said Tmall is trying "allergy protection", that is, consumers who have allergies after using cosmetics.

For the fragile products of home furnishings, Tmall tries to provide "damaged replacement" to solve the time cost of commodity replacement by way of direct replacement.

In terms of member services, Tmall will provide layered and personalized services to consumers, and provide a variety of channels to meet their needs according to user characteristics.

Beijing Business Daily reporter recently found that Tmall has tried "hidden volume" in stores such as ZARA and BURBERRY flagship stores.

A generation of Tmall operators said that once the measure was implemented in a large scale, "

The attack is fatal.

Related connection

Tmall's "double eleven" super high return rate is "Oolong"?

In the news, the first ten sales returns and the complaint system statistics in the past 30 days were "weightier", showing that the return rate of women's clothing brands was 64.09%, and the return rate of men's brand JACK&JONES was 38.25%.