Official Signing Of Nike

In January 4th, China's last training at Campbell stadium will be concentrated in the gym today. A special significance is that training on the morning of 4 has become the Chinese team's wearing. Adidas The last practice of training clothes, the 3 match with Oman was the last match of Adidas football match. Today, the Chinese Football Association will cooperate with the official team between Nike and China.

As early as the end of last year, the 30 years of cooperation between Adidas and China had come to an end. The offer offered by them was only half of the annual sponsorship of 80 million, far below their competitors. However, according to the contract between the two sides, the Chinese Football Association is receiving it. Nike After the final offer, Adidas will still be notified, so that they can wait for their final match. This time is January 3, 2015, and as long as ADI is willing to match the offer, China's sponsors are still Adidas.

A similar scene has just been staged in Japan recently. This year is also the renewal date of the Japanese national team and Adidas. Puma The company suddenly intervened and set a much higher amount than the previous Adidas sponsorship for the Japanese national team, but according to the contract, the Japanese national team still had to wait for ADI's final offer. Taking into account the importance of the Japanese team in Asia, eventually, ADI matched Puma's contract offer, greatly boosting the sponsorship of the Japanese national team, which made Japan the only seedling in the Asian cup of Adidas.

But on returning to China, Adidas failed to stage a Jedi counter attack in Japan. In January 3rd, at the end of the final offer, ADI did not choose to match Nike's offer, which meant that their 30 year cooperation with the Chinese team ended. The Chinese team also signed a contract with Nike.

After more than a decade of competition, Nike finally won the sponsorship of the Chinese team from its old rival Adidas. Nike also attached great importance to this hard won sponsorship. It is understood that the first contract period of the two sides has reached 12 years, which has completely crossed the 3 World Cup cycle, which means that until the end of the world cup in 2026, other sports brands will have the opportunity to sponsor the Chinese team. After signing such a long contract with Nike, Adidas has no football sponsorship in China. Excluding the super long contract period, Nike's initial sponsorship amount will be as high as 86 million yuan per year, and the terms of the contract will no longer restrict players' personal shoes brand. This means that as long as the players have brand sponsorship, they can wear sneakers with sponsorship brands in the competition. This is also a lesson from the Chinese team, who had previously rejected the players' package sponsorship. If this is taken into consideration, the sponsorship proceeds of the Chinese team are greatly improved.

Today, the Chinese team will announce official cooperation with Nike in the form of official declaration. Meanwhile, the Chinese team's robe will also be officially unveiled in this Asian Cup. Because of the rush to take over, Nike didn't have time to redesign the new uniforms for the Chinese team. The two jersey of the Chinese team are all used in the past. The home team uniform is white on all the red two sleeves. The road team uniform is a white chest with a red vertical bar. Even if it was all the old uniform, it was also Nike's global transfer that satisfied China's need for the Asian Cup. The New Jersey for the Chinese team will be officially unveiled in March, when the Chinese team will have its own exclusive version.

Nike's staff have arrived in Brisbane early, and the Chinese team will formally wear Nike equipment training on the first training session in Brisbane on the 6 th. On this Asian Cup, Nike is equipped with up to 8 people's equipment support team for the Chinese team.

The Chinese team has also alerted the Asian Football Federation, and yesterday, the Asian Football Association competition department is still asking the Chinese Football Association whether the Chinese team's clothing sponsorship has been implemented, because the Asian Cup will start soon, and the related equipment should be reported to the organizing committee. This time, the Chinese team will announce the sponsorship of the Asian Cup Organizing Committee before entering the competition area.