Zhengzhou Garment Market Finally Ushered In The 6.0 Era In 2015 After Several Reforms
In 2012, Zhengzhou started the relocation of 177 wholesale markets in the central urban area. At the same time, in order to achieve the expected goal of completing the relocation in 2015, the market relocation sites have been successively constructed and put into use. New majors market The business model that can not only meet the requirements of store type operation, warehousing type operation, but also realize various transaction forms such as corporate operation, is called the sixth generation after the wholesale market has been upgraded.
As soon as the new professional market represented by South China City was put into operation, it was accepted and favored by the "taste" merchants. As the representative of Zhengzhou clothing market in the 6.0 era, the clothing market in South China is radiating new vitality in the wave of market relocation - Zhengzhou clothing market in the 6.0 era is coming.
Several Evolution of Zhengzhou Clothing Wholesale Market
The development of Zhengzhou clothing wholesale market has gone through a process from simple trading like stall to integration and specialization of real sales and online trading. Yang Song, who is also the executive vice president of the clothing industry chamber of commerce of Zhengzhou Federation of Industry and Commerce and the chairman of Zhengzhou Runsong Trading Co., Ltd., has entered the clothing industry since the early 1990s and has witnessed the generational changes of the clothing professional market for 20 years:
The first generation of clothing market is the "stall style" market along the street. The operator is only responsible for selling goods to the demander, who is the end user; Second generation clothing The market is a "greenhouse" market, supplemented by logistics distribution function; The third generation clothing market is called a "bird cage" mall because the store building is like a bird cage. It is further expanded and transformed into a store building pattern on the basis of the second generation market, with the help of escalators and display functions; The fourth generation clothing market has transited to e-commerce. It is a new generation market combining "traditional market" and "e-commerce"; The fifth generation clothing market, relying on the developed transportation network, has become a large-scale industrial comprehensive service platform.
In Zhengzhou, a "clogged city", dozens of clothing wholesale markets in the urban area are concentrated around the train, causing traffic congestion, environmental pollution, security risks and many other problems, which have seriously disrupted the lives of citizens and the urban environment.
With the rapid development of Zhengzhou's economy and the further upgrading of its urban pattern, the sixth generation of professional clothing market is about to emerge.
The sixth generation clothing market shows new attributes
The transformation of the market form stems from the demand of urban development. After several baptisms, the sixth generation clothing market first has the basic attributes of a modern integrated commercial logistics platform, and the modern integrated commercial logistics platform has different characteristics from the previous five generations of professional markets in terms of location selection and business system.
First of all, in terms of site selection, the sixth generation market has learned from the past, stood on the height of the sustainable development of the urban economy, and placed the market outside the fourth ring road of the central city, fundamentally avoiding the negative impact of the wholesale business on the urban environment and residents' lives, and also rewriting the fate of the market moving again and again.
Secondly, in terms of transportation advantages, in order to facilitate the freight and logistics of wholesale business, the sixth generation market usually chooses the main urban transportation trunk roads that are closely related to the central city and can connect the surrounding cities. This will not only facilitate the import and export demand of flagship stores in the central city, but also maximize the convenience for secondary purchasers in surrounding cities.
Moreover, the concept of ecological industry chain is fully considered in the core business system of the sixth generation professional market. The separation of basic business (comprehensive professional wholesale market) and value-added business (comprehensive commercial support, warehousing and logistics support, property management support, living support, e-commerce and conference and exhibition) forms a bilateral market and complements each other. "One side helps people, and the other side helps rent", forming a virtuous complementary cycle, and building and improving the ecological industrial chain.
South China City leads the garment market in the 6.0 era
South China City Group, which was registered in Hong Kong in 2002, now develops, builds and operates eight projects in Shenzhen, Nanning, Nanchang, Xi'an, Harbin, Zhengzhou, Hefei and Chongqing. South China City has mature professional market operation experience and is expected to create a model for China's commercial logistics industry and lead the 6.0 era of China's professional market.
In China, South China City is the only company that has built a platform based ecological industrial chain for the core business of wholesale market, which also marks that South China City has taken the lead in China's commercial logistics industry and ushered in the era of professional market 6.0.
The total construction area of the first phase of the whole clothing trading market in South China City of Zhengzhou is 550000, including more than 10000 shops in 4 #, 6 #, 8 # and 9 # trading squares. Not only does each trading square have sufficient parking spaces, but also tens of thousands of square meters of special supporting warehouses are planned in 4 # and 6 # trading markets. In order to facilitate the import and export demand of clothing merchants, the goods import and export channels in the clothing trading square have been widened.
At present, Zhengzhou South China City has introduced well-known logistics companies covering more than 90% of the province's clothing transportation lines. Perfect warehousing and convenient logistics conditions are the outstanding advantages of South China City. In addition, South China City of Zhengzhou is adjacent to the airport area, surrounded by Zhengzhou Xinjiang Expressway, Ring Expressway, Beijing Hong Kong Macao Expressway, Airport Expressway, etc. Metro Line 2 is under construction, and the southern section is expected to be completed and opened to traffic in 2016.
At the same time, the long-distance bus station and Zhengzhou urban light rail are also about to start construction. Compared with the daily long traffic jams around the railway station, high parking fees, and freight car restrictions, the traffic advantages of Zhengzhou South China City can be seen.
In addition to the hardware facilities, the clothing merchants in South China City of Zhengzhou are more impressed by their software support for e-commerce services. Under the strong impact of current online platforms such as Tmall and Taobao, the business of physical clothing merchants is greatly affected. In order to help traditional clothing merchants keep pace with the pace of Internet change, various platforms such as the e-commerce industrial park and Huanancheng. com under Huanancheng are committed to helping merchants "access the Internet", even the warehousing Logistics and other supporting services are also designed based on e-commerce information platform, which is difficult for other markets to have a sense of advance.
At the beginning of this year, Huanancheng Group introduced Tencent, a leading network company, as a strategic shareholder; On September 16 of the same year, South China City invested 175 million shares in Marco Polo; On September 24, Tencent invested 800 million Hong Kong dollars to increase its stake in South China City. South China City Group, together with Tencent and Marco Polo, and taking "South China City Network" as the platform, launched online and offline integrated cooperation to build an O2O ecological industrial chain for SMEs and help them develop rapidly.
South China Garment Market Held a New Year's Day Awareness Campaign
On November 20, the clothing market in South China City of Zhengzhou kicked off its full investment attraction. Nearly 3000 elite entrepreneurs in the clothing industry from Zhengzhou and its surrounding cities gathered together to witness the successful cooperation between Henan Clothing Industry Association and the clothing market in South China City, and 22 well-known brands in the clothing industry entered the clothing market in South China City of Zhengzhou. Since then, the hot investment situation in the clothing market of South China City of Zhengzhou has never stopped.
According to the person in charge of the clothing market in South China City of Zhengzhou, the clothing market in South China City of Zhengzhou will hold an on-site fundraising activity on New Year's Day in 2015. The merchants present at the event can not only enjoy the fundraising discount of 10000 yuan to 30000 yuan, but also prepare rich gifts to repay the merchants.
The first appearance of the clothing market in South China City of Zhengzhou has attracted many industry elites to settle in. The brand strength of South China City and the charm of the clothing market in the 6.0 era can be seen. In addition, the appearance and internal planning of the clothing market in South China City of Zhengzhou are very consistent with the clothing business site standards in the 6.0 era. It is reported that the goal of South China City is to build a world-class brand clothing distribution center and clothing brand incubation base, attract professional clothing buyers from all over the country and the world, and provide a broad platform for the aggregation and development of Henan clothing.
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