The Dilemma Of Clothing Enterprises: Listing Or Fleeing

In 2014,

In the fourth quarter, two companies successfully listed, and determined to use the capital to strengthen the clothing business.

However, some companies that have been listed for many years have been repeatedly involved in the irrelevant financial field. Together with a number of owners who lost contact with each other, they staged a capital flight with big guys.

In 2014, the famous clothing companies scrambled to open large stores. Whether they were experiencing stores or integrated stores, services and categories were widening.

There is no data to show how much this format can contribute to performance improvement, but try it.

Listing

In October 2014, La Natsu Bell, a Chinese version of ZARA, was listed on the Hong Kong stock exchange.

A month later, Wien was listed on the Shanghai Stock Exchange.

Although the two companies do not have many listings, compared with the difficulties in the listing of women's clothing enterprises and the final results, the two companies have been able to get together and not easy.

Shenzhen women's clothing brand leader told the new financial reporter.

Compared with sportswear and men's wear industry, the market concentration of women's clothing industry is relatively low.

The scale is small and regional is strong. In the words of these people, "many are not strong, but many are not."

Public information shows that China's women's clothing industry has more than 6000 enterprises and more than 30 thousand brands.

"But there are very few women's clothing brands in the country, and sales can reach 1 billion per annum."

Although this situation is closely related to women's consumption habits, the small scale also hinders the listing of women's clothing enterprises, and women's clothing enterprises have become the hardest hit areas of IPO.

As early as 2012, La Natsu Bell was in line to sprint IPO, but until the end of May next year, he was announced by the CSRC "terminating censorship" and dreaming of A shares. He had no choice but to switch to Hongkong.

"Because the scale is small enough to meet the listing standards, some of them are not even listed.

Ma Gang, an independent critic, told the new financial reporter.

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As we all know, when the industry is not good, the value of an enterprise will be underestimated.

Therefore, La Natsu Bell is known as "going against the market" or even "listing on the stock market".

Even so, the listing of the two companies has greatly encouraged the confidence of other "sisters".

"We also intend to continue to attack this year, after all, listing is beneficial to the improvement of corporate reputation and the replenish of capital flows."

The foregoing responsible person.

Escape

Some people choose to go against the market in order to seek the development of enterprises. Others can not bear to lose their performance and choose to escape.

In July 2014, it was known as the first fast fashion brand in China, and Ding Hui, the chairman of the board, lost contact with the creditors.

In early August, Xu Yunxu, chairman of tengxu dress, once regarded as the legendary enterprise of Wenzhou clothing industry, was rewarded by the Wenzhou police with his mother, Pan Yinmei, for absconding with cheating export tax rebates.

In the same month, news came out that Fujian's Quanzhou fast fashion brand owner, Mr. Zhang Rui, lost contact with him.

In addition to the head of the enterprise, the capital of those listed companies also fled.

The slowdown in industry growth has led more companies to seek breakthroughs from other industries, and the financial sector has become the first choice.

However, how much of the financial sector the clothing industry is getting together is somewhat out of business.

In the past year, the hundred round trousers industry is going to jointly set up the Shanxi state bank Limited by Share Ltd with other private enterprises in Taiyuan.

YOUNGOR Holdings Ningbo bank, its shareholding ratio directly to major shareholders.

Mei Bang apparel invested 525 million yuan to set up Shanghai's first private bank, Shanghai Huarui bank Limited by Share Ltd.

Seven wolves invested 300 million yuan to cooperate with Hong Kong capital to launch domestic RMB funds and invest in large and medium-sized domestic consumption and retail enterprises.

King of nine shares shares securities brokerage.

Although most enterprises take the "state policy to support the company's participation in private banks" as an excuse, the difficulty of the main business of garment industry is a reality that can not be ignored.

Diversification or response to policies may be a clever way to find a new way out in a less profitable industry.

Shanshan stock has already tasted the sweetness.

In from December 29th to 30th last year, it sold 10 million 43 thousand and 500 shares of Ningbo bank Limited by Share Ltd.

It is estimated that the investment income will be about 146 million yuan (pre tax), accounting for more than 10% of the company's net profit attributable to shareholders of Listed Companies in 2013.

Whether or not the money is used to make up for the decline of the main business, it is firm for the enterprise to have cash in hand.

Open shop

Free Wi-Fi, delicious desserts, soft music, related books and even artworks, will you feel differently when buying clothes in such a sentimental place?

In 2014, many domestic garment enterprises began to learn the Internet -- "enhance user experience".

Buy one.

In accordance with their own ideas to "pform", after DIY in the cafe fast food area to a spaghetti or tiramisu cake reward yourself, this is what Jasonwood wants to make consumers realize the fun.

In addition, the integrated storefront of all kinds of products is also concentrated in the past year.

La Natsu Bell integrated store includes its LH Menswear, 7M, SP, CA, LK children's wear several brands.

In May 2014, XTEP Asia's largest experiential shop opened in Changsha.

The whole area is over 2000 square meters, with a total of three floors, covering men, women, children's clothes and theme products, and there are places for leisure and recreation in each layer.

Earlier in March, the United States will also settle in the store in Chongqing with a dual concept of experience and integration.

Whether it is a separate recreation area in the store, or the presentation of multiple products in a shop, the most basic requirement is that the shop area is large enough.

Obviously, no brand will make all the stores into a large store, "depending on the business area where the store is located."

In the final analysis, opening a large shop is just an attempt of clothing enterprises.

Imagine that when most brands leave big stores, will consumers pay for the good coffee?

The product itself is the key.