Hongkong Shopping Malls Gather Customers To Win Popularity, Local Brands Seek Breakout

recent years

Small and medium-sized shopping malls continue to engage in activities, in the final analysis, consumers gradually lose the enthusiasm of shopping, many shopping malls near the business mix, consumers are not interested in shopping shops repeatedly, shopping malls only keep turning, adding freshness.

With different creative decorations and promotions, it can be rekindled.

Character and uniqueness, but when every shopping mall has large activities, the simple quarterly activities fade away and can not satisfy consumers. Managers should be psychologically prepared. There will be two changes in the future activities of shopping malls: the first is more and more business, and the second is bigger and bigger.

In the future, activities should be changed every week to maximize the effect. Christmas is the annual event, but the goal of shopping malls should not be regarded as Christmas every week.

Shopping malls should cooperate with other organizations and shops and hold weekly activities and large projects.

Even quarterly festivals, different activities should be staged.

A theme, divided into several stages of activities, will be launched one after another.

When competitors are also selling freshness, they need to fight more.

Pop-up, Store, etc.

In favor of this, the joint store can be a permanent cure, because shopping malls can keep up with the trend and introduce different shops to solve the problem of formulaic combination.

However, activities such as shopping and promotion can increase experience. If we can design a space for consumers to play rock climbing, we can not only promote customers but also have topics to attract.

Sports facilities can be built in the short term, or can be equipped with existing hardware in shopping malls. Some shopping malls have skating rink, so they can hold short-term activities related to skating.

In recent years, designers have been adapting to the trend, dividing more public spaces for shopping malls, and helping managers to use flexibly.

For example, the key point now is to re plan the shopping malls, and the shopping centres must face up to consumers' weariness.

Because they do not need to shop everyday, there are too many shopping malls nearby.

As a result, restaurants accounted for only 1 to 1 to half of the market space. At present, restaurants, food courts and snack bars account for at least 4.

As a saying goes, if we want to keep a man, we need to keep his stomach first. The goal of the shopping mall is similar. Consumers have to eat every day.

It is suggested that the market first stabilize the weekdays tourists with restaurants, and then attract them by entertainment activities.

In the past more than 10 years, shopping centres have attached importance to the introduction of luxury brands to help create high-end style. But today luxury or chain stores are stacked up with all kinds of shopping malls, but no longer special.

Today, the rise of Asia's middle class has become the largest market.

They will buy luxury goods, but there are too many places to supply them. Instead, they will stop for a while if they see the local store.

Pop-up Store is one of the ways to flexibly stick to the trend, but increasing the proportion of local brands is more long-term and more effective.

Compared with the hot online shopping atmosphere in the mainland, online shopping has little impact on Hongkong shopping malls.

Hongkong's pportation is too convenient. Hong Kong people still rely more on physical shopping activities.

In the mainland, large and online shopping will bring goods to the door, which will be more convenient for consumers.

Therefore, the mainland shopping malls should increase the proportion of entertainment, such as theater, etc. to attract young people and middle class.

Online shopping momentum will come to Hongkong sooner or later, when shopping centres should pay attention to the reorganization of space.

One is that merchants should pay more attention to the strategy of O2O (online-to-offline), and the main force is to attract online visitors to store services.

Many guests are prepared to come, so the store needs smaller space, so there is no need to leave a large space for shopping.

The extra place is allocated to the public space of the shopping mall to facilitate large-scale activities and decoration.

More online tourists, which means less impulse shopping.

If shopping centres want to encourage tourists to spend, they have to divide the display space into larger shops.

There should be more locations for products to attract consumers.