Display Not Format, Emphasis Should Be Placed On Differentiation.

1, display is in line with the convenience of consumers.

2, display to maximize the attraction of consumers' eyeballs;

3, stand out and differentiate in many product displays.

4, sales promotion and image enhancement are important indicators for measuring product display.

1, disorderly display

All manufacturers do not have the concept of display, products are natural display, consumers are not demanding, sales are basically less than demand.

2, the introduction of product display, gradually attracted the attention of factories and businessmen, and the formatting of display.

As the products of three funded enterprises are gradually selling well in the mainland, some famous enterprises begin to display their products. At that time, consumers can see the personalized display of Coca-Cola, Pepsi Cola, instant noodle and Procter and gamble, no matter which market they go to. The first time consumers feel they are looking for products that they want to buy are so easy. Shopping is also very enjoyable. Obviously, the beneficiaries are those companies, whose sales volume has improved, and people are paying more attention to their products. It is really two benefits and double harvest. Some domestic manufacturers begin to follow suit.

3, display tends to be identical, lacking

As manufacturers have followed suit, they focus on the difference between the end shelf, the ground heap and the cash register. It is nothing more than the difference between big and small, many and little, long and short. This way, the front-line salesperson has formed a display format in a certain period of time, so it is very difficult to break through. This directly leads to two phenomena: A, display is far away from the original purpose, the ability to attract consumers' eye drops, the form tends to be identical, there is no difference; B, the manufacturers compete for the limited space in the store, and the cost of display is increased, resulting in increased sales cost.

4, the display is also formatted.

Development

Based on the above reasons, the problem of salesmen is how to break through the bottleneck of display, and how to make the consumer's eyeballs back in the two ways of product display, and how to make it convenient for consumers to buy.

Differentiation has been put forward again. Only by breaking formatting can it become differentiated.

Recently, I found that the display of cow milk in Carrefour, Guangdong, is a display of differential display. In this respect, new breakthroughs have been made in this respect: the milk sold in fresh area is sold to the outlet of chef selling chewing gum, thus breaking the routine that milk can only be sold in fresh areas, and breaking the routine of chef selling gum only. When Carrefour comes to Carrefour, 100% of the customers can see cow milk and carry out stacking display at the checkout counter, which has a strong visual impact.

This is differential display.

This is the successful display.