Advantages Of Exhibition Economy In Ji'nan 2014 Exhibition

Ji'nan MICE industry There is almost no leisure all year round. This afternoon, a data released by the Shandong Convention and exhibition industry exchange meeting at Shun Geng villa provides strong evidence for the prosperity of Ji'nan's Convention and exhibition industry in 2014. Two large exhibition and exhibition venues in Ji'nan hold 123 exhibitions throughout the year, with an exhibition on average 3 days.

Wang Ximin, deputy director of Shandong International Chamber of Commerce and general manager of Shandong new Cheng Hua Exhibition Co., Ltd., said that this year's Ji'nan exhibition is tight schedule, and time has become the most scarce thing in Ji'nan's exhibition industry. In the past, 3 and April were the peak seasons of traditional exhibitions in China. Nowadays, with the balanced development of the exhibition economy, the exhibition market of the traditional off-season in May and October has been nurtured. The weakening of the exhibition season is not obvious.

Jinan City Exhibition Industry Association He Yuanqing, chairman and chairman of Shandong International Exhibition Management Co., Ltd., said that the data only counted the number of exhibitions in the Ji'nan international Hi Tech Exhibition Center and the Ji'nan Shun Geng International Convention and Exhibition Center.

In 2014, Ji'nan Behind the exhibition industry's "average three days a large exhibition", it is a strong logistics support service for the two major pavilions. The duration of a large exhibition is at least 2 days, plus the time occupied by exhibition and withdrawal. There are very few spare time left for the two pavilions.

In connection with the exhibition, although the existing two pavilions are highly efficient, the growing demand for exhibition hardware and facilities in the city's exhibition industry is stimulating the planning and construction of large exhibition halls in Ji'nan. The location of the new Convention and Exhibition Center in the western urban area with a planned area of 187 thousand square meters has been finalized and is about to start. Jiang Hongbing, chairman of Xiamen Phoenix exhibition company, said that the "one city three exhibition hall" pattern in Ji'nan will bring broader prospects for the urban exhibition economic development.

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At the tenth Jiangxi Poyang Lake green agricultural products exhibition held in Shanghai at the beginning of this month, the fresh aquatic products of "Ying Hong", such as mandarin fish, catfish, Pelteobagrus, bighead, hairy crabs and so on, were selected by the Nanhong Ying Hong aquatic products group. They became "limelight". They were praised by the businessmen and experts at the conference and became the "meat and potatoes" scrambled for the exhibition. In a few days, they won nearly 30 million yuan of orders. This is a microcosm of Nancheng Nuggets "exhibition economy" and help development and upgrading.

In recent years, Nancheng county has constantly highlighted its comparative advantages and made a good "cry out" article. With the encouragement and support from government departments, some key enterprises have been boldly digging gold "exhibition economy" by expanding exhibition platform and innovating exhibition methods. "Exhibition economy" has become an important starting point for the County to promote local brands, win development orders and enhance industrial strength. From 1 to November this year, the county successfully organized more than 10 enterprises to participate in various trade fairs, laying a solid foundation for the county to speed up the growth of import and export trade, enhance the visibility of enterprises and the level of industrial transformation and development.

In order to win a "cup of soup" in the "exhibition economy", the county, according to the method of "beautiful women first marry", focuses on the development of the "flagship enterprises", such as food intensive processing, high-grade textile, antique woodcarving, and other industries with obvious advantages. In the first half of this year, the Jiangxi local characteristic products Xiamen fair, the county organized the two enterprises of Ma Gu industry and Ma Gu tea, signed a contract of 32 million 500 thousand yuan, and reached an agreement of intent 45 million yuan. Not long ago, at the seventh China Green Food Fair held in Nanchang, the Hong Kong industrial organization, Ma Gu industry, Ma Gu tea and WICANDERS industrial four enterprises also gained a lot, and seized 30 million yuan of orders, but also promptly grasped the changing market information and expanded the overseas market. At the tenth cultural fair held in Shenzhen at the end of May, the antique woodcarving products produced by nanheng Heng Gu Yun decoration Co., Ltd. were amazed at the exhibition platform and won a large number of orders.

Some professional exhibitions are also the best time for related enterprises and industries to create brand image and spread the reputation of enterprises. In recent years, in the process of nugget "exhibition economy", the relevant enterprises in the county also pay more and more attention to brand building of industries and enterprises. The sixty-seventh brand China Education Equipment Exhibition held in Nanchang, including the genuine school equipment, Hailong school appliance and other brand school furniture enterprises, showed the latest research and development products of the plant, not only promoted the brand image of the enterprise, but also led the development direction of the whole school industry. It is understood that this year, the county has 28 enterprises to participate in the "exhibition economy" independently, onto the exhibition platform, involving school equipment manufacturing, machinery casting, new materials and other fields.