Ten Major Brands Of Clothing Industry News Inventory

This year, the national clothing brand has undergone twists and turns, the impact of foreign fast fashion brands, the diversion of electricity suppliers, the collective closing of casual clothes, the collapse of enterprises, and the boss's running.

Even so, we still believe that the garment industry will continue to develop all the way through these difficulties and dangers.

Before that, it is necessary for us to review the brand news events of the clothing industry that shocked you, rejoice, regret and joy in 2014.

1, Mass Phil bought Krizia, the Chinese clothing internationalization test water.

At the end of February 2014, Shenzhen's famous women's clothing brand, Krizia, bought Italy brand. The significance of the acquisition is that Chinese enterprises have the courage and strength to try to make a first-line brand.

Mars Phil was founded in 1993, the announcement shows that in 2013, the company's annual sales exceeded RMB 2 billion 500 million yuan, occupying the highest market share of China's senior women's clothing.

Its 400 direct outlets are located in mainland China, Macao, Korea, Singapore and other places.

2, Anta grabbed the core sports team to end Lining's 23 year history of gymnastics sponsorship.

Anta sports announced that it will become a partner of the State Sports General Administration gymnastics management center.

For Lining, Anta's intervention marks the end of its relationship with the Chinese gymnastic team, which has been working together for more than 20 years.

In the two years when the domestic sporting goods industry entered the adjustment period, Lining's performance continued to decline.

The loss in the first half of the company is expected to expand from 184 million yuan in the same period last year to no less than 550 million yuan, of which the net sales loss was 300 million yuan.

But under the guidance of Ding Shizhong, Anta has achieved "bend overtaking" for Lining, and has become a leading enterprise in China's sporting goods industry.

3, the official confirmed that the president of menswear lost contact with 1 billion 500 million yuan loan.

In July 25th, Ding Hui and his wife, President of the Fujian clothing company, ran away. The official local government of Quanzhou (Qing Meng development area) confirmed that President Ding Hui had lost contact with the government and the government intervened in investigating the incident.

Informed sources revealed that Ding Hui and his wife fled Hongkong, and two people owed at least 1 billion 500 million yuan.

The debt is too high for the listing to spend a lot of money.

The bank loans of central bank are the largest, and the loans and private loans of other banks are relatively large.

4, Baleno's parent company's performance is poor, and the mainland has closed 388 stores throughout the year.

"Baleno", a brand dominated by men, women and neutral casual wear, has been developing rapidly since it entered the mainland for sale.

However, this year

This is a weak development trend.

At the end of March this year, the announcement of the financial performance of Baleno's parent company De Yongjia announced that the total revenue of the group decreased by 12.4% from HK $9 billion 860 million to HK $.

In addition, its outlets in various markets are continuing, and the number of outlets in the mainland market is as high as 388.

5, the United States and costumes suspected of false propaganda: "nano velvet" was questioned by the association.

At the beginning of 2014, the industry association openly questioned the so-called "nano velvet" launched by the US state clothing, which was suspected of misleading consumers, and intended to publicize it illegally. The so-called "miraculous high-tech" of the US state's so-called miraculous innovation materials is purely misleading consumers.

Metersbonwe has become familiar with the trend of Metersbonwe in recent years. It is obvious to all of us that ZARA and H&M have been competing against the market.

The news of mebang's exit from Wangfujing in Beijing reflects the reality pressure of the Chinese clothing giant.

6, Lining's "midlife crisis": it has failed for 4 years and the reform plan is invalid.

Lining has been losing money for more than four years.

In the first half of 2014, Li Ning Co spent 6 months to shut down 244 stores and cancel 3 dealers, but the downward trend was not controlled.

Losses are not caused by one day.

After 20 years of high growth, Lining has accumulated a lot of problems.

For Lining, Anta, represented by its local competitors, is coming back and forth, with the potential of the Nike and Adidas in the front. It can kill a way out of the encirclement, and outline another "S" curve outside the "n" curve.

7, the life cycle of fashion predators will end?

Its brands include ONLY, VERO MODA, JACK&JONES and other brands. These brands have been the "three carriages" of the major shopping malls in Hangzhou, and have created achievements that can not be matched by peers.

Bestseller fashion has entered China for more than ten years, and the online market has been no longer brilliant.

Shrink the pace of store expansion, and even close some shops with unsatisfactory performance.

Its brand performance continued to decline, and its "golden age" has gone.

A kind of

8, Korea's clothing house: Tmall double 11 women's clothing ranked number one success secret

Founded in 2006, Han Du Yi house, a famous brand of women's wear, has won the National Consumers' love with the product concept of "many styles, fast updates and high cost performance".

This year's double eleven women's wear champion Han Du Yi house has created several records: a Juhuasuan brand group broke through 100 million yuan, more than 18 million visitors per day, 90 million hits, and the number of women's clothing categories was the first.

9, seven wolves O2O into a new growth point

In March 20th, seven wolves decided to cooperate with Tencent, and immediately set up a "418 Tencent micro shopping project team" composed of brands, marketing, information, finance and other departments. On the 20 th of 4, after the end of the "second phase of the discovery tour" of Tencent micro shopping, the total turnover of the seven wolves was 13 thousand. The total performance amounted to about 5300000, ranking the first in the men's clothing industry.

The seven wolves tried to win the first battle of O2O, becoming a milestone for the seven wolves to explore a new mobile marketing mode. It has also become a classic case for traditional enterprises to test water O2O.

10, La Natsu Bell listed in Hongkong to build "China Zara".

La Natsu Bell mainly wears women's clothing, and currently operates about 10 brands, including children's wear, sports clothes and so on, and the branches are also distributed to all provinces in the mainland.

La Natsu Bell has about 5000 straight shops in the mainland. The clothing chain is to be located in China's Zara, aiming at the consumer power of the mass market.

The leading Chinese mainland

La Natsu Bell listed on the HKEx. La Natsu Bell's listing is faced with a very challenging moment such as capital market, industry and Hongkong's current situation.