Li Qingyun: Take A Road Different From That Of My Father.

Young Li Qingyun is also a "two generation generation", but it is unique.

The way of operation seems to have gone a different way from our parents.

Qingyun

The factory was founded by Li Qingyun's father for more than 20 years.

But until she graduated to work in the factory, the enterprise still did not have an independent brand.

It's a dead end business.

With the support of my father, I began to try e-commerce.

"You can pay a lot of tuition fees."

Li Qingyun said with a laugh that he had registered the brand "Bruno" for Tmall, and had also found an operation team specially, but failed in the first month.

Li Qingyun did not give up and regroup again, "the election is really important."

Today, there are more than 10 e-commerce teams in shoe factories, covering all aspects of promotion, customer service, warehouse management and operation.

This year, Li Qingyun's "Bruno" has entered the double "eleven" sub field. Although the record is kept secret, the smile from her face is very impressive.

"Now the electricity supplier sales volume has accounted for more than 6 of the total sales volume of enterprises."

Li Qingyun also mentioned the most common problem in Internet sales, inventory digestion.

At this time, the shy girl showed a stubborn way, "can not put hope on the price reduction, this can only be caught in a vicious circle."

Li Qingyun chose to break the 800 equal three party platform to clear the goods.

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Although the "net" of women's shoes in Shimen only stays in the stage of trial and adaptation, it is necessary to build the women's shoes industry into a pillar industry in Shimen.

Faced with the dilemma, how to change the thinking and find a solution to traditional shoe enterprises has become an important issue before them, which is also the focus of the government's attention.

Shimen, deputy mayor of Lvliang, said that the Shimen town government will adopt a series of measures to integrate traditional women's shoes into the electronic business platform as soon as possible, so as to realize the O2O mode of online and offline linkage.

For example, the shoe industry city of Shimen Bay, which will be built immediately, will open up a specialized e-commerce service platform, which will provide a one-stop service for business enterprises to integrate procurement, warehousing, distribution, customer service, recruitment, training and financing to solve the contradiction between convenient online pactions and complicated offline businesses, so as to promote the circulation of product economy and shorten the space of the upper and lower industrial chain.

In view of the shortage of talents encountered in the development of shoe enterprises, the government will also attract special talents to retain talents through special support policies.

At the same time, the government will focus on promoting the creation of regional brand of Shimen women's leather shoes, and work together to improve the influence of online and offline shoes.