In 2015, The Development Of Innovation And Upgrading Is Developing At A Moderate Speed Or Becoming A "New Normal".

In 2015, China's economy will enter a critical stage of shifting gears and rising quality. Under this premise, "China's leather industry will still be affected by the changes of the domestic and international economic environment, but it will soon become a new consensus" that is characterized by medium speed development, structural optimization and innovation drive.

Su Chaoying said.

The new normal means stepping into a higher level of development.

Under the new normal situation, how should enterprises cope with the rising cost and structural optimization and adjustment, continue to maintain steady and healthy growth? How can we replace the elements and investment driven ideas with innovation driven thinking and achieve sustainable growth? Su Chaoying believes that only by facing the reality, creating new ideas and practicing internal strength can enterprises really adapt to the new normal, launch new initiatives and explore new bright spots.

Enterprises should clearly realize that the problems and pressures faced by enterprises in 2014 will continue in 2015.

On the one hand, in the first year of the implementation of the new environmental protection law, enterprises will continue to undertake the requirements of cleaner production under pressure; the Internet economy will flourish, the traditional industries will catch up with the network, the traditional marketing channels will merge with the emerging industry channels to achieve the co prosperity of contradictions; the trend of rising costs will not be reduced; the tax on imported raw materials will continue to maintain a relatively high level; domestic production capacity will continue to shift outwards; under the influence of the situation in Russia and Ukraine, the consumption prospect of international emerging markets is not optimistic; China is excluded from many multilateral trade Preferential Agreements, and the international market is complicated and the competition is becoming increasingly fierce.

Because of this, the market puts forward higher requirements for the pformation and upgrading of enterprises.

Innovation requires open thinking, only innovation can add endogenous development power to enterprises.

Innovation is not only ideological emancipation, but also a recipe for pformation and upgrading of traditional enterprises.

Su Chaoying believes that the innovation paradigm of leading enterprises in the leather industry can give more inspirations to many enterprises.

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In view of the new normal, we should adjust our mindset in time to improve production efficiency and product quality.

Su Chaoying believes that practicing internal strength requires enterprises to focus on advantages mining and potential development, and strive to improve product design, improve production technology, improve labor productivity, pform marketing methods and expand marketing channels and other diversified innovation potential.

Entering the new normal, the capacity is relatively surplus, the labor cost is rising, the carrying capacity of resources and environment is close to the limit, and the space of relying on high intensity and labor type investment has already become smaller.

Su Chaoying said that in 2015, the China Leather Association will continue to aim at promoting innovation and enhancing industrial competitiveness, and build various industries around the platform for innovation.

These include actively assisting enterprises to declare innovative projects to the state ministries and commissions, strive for support funds for the industry, introduce foreign design resources and design teams, design services for Chinese enterprises, and build a platform for direct communication with advanced design concepts abroad.

China Leather Association will help enterprises design in all directions.

We should improve our innovative ability, continue to subsidize the latest design concepts of overseas design of excellent designers, and increase the number and scope of funding.

Young students and enterprises' scientific and technological workers will have the opportunity to receive funding and participate in international science and technology conferences and standards meetings.

2015

We will continue to advocate integrity and sunshine trade in the industry, and urge enterprises to regulate their behavior in the legal yardstick.

To this end, the China Leather Association will endeavour to appeal to the government for preferential policies such as reducing import tariffs on raw materials, improving the quality of environmental verification, creating an external good environment, and establishing a healthy image of honesty and trustworthiness in leather industry.

In 2015, the leather industry entered a new normal year in China, and it is also a year for the industry to develop healthy and innovative.

According to the newly released second industry data released by the National Bureau of statistics in 2013, the contribution rate of total assets of leather, fur, feather and its products and footwear industry is 20.6%, which shows that the profitability of the industry is still in a relatively healthy and healthy state. Based on this judgement, the goal of achieving 10% medium speed growth in 2015 is obviously not an empty word.