Increasing Concentration Of Retail Market And Constantly Adjusting And Innovating

In the era of consumer sovereignty, in the face of the market pattern of "competing for power", the choice of "who will kill the deer" will ultimately depend on the choice of consumers. When price is no longer Consumer When shopping is the most concerned point, how to better meet the needs of consumers and create more comfortable? Shopping environment To better fit consumers' preferences has become the focus of retailers' attention.

　　 type of operation There is no standard to deal with the upgrading of consumption, and the format suitable for the market is a good format. Nanjing businessmen, who are well versed in this way, have mostly chosen the format adjustment and innovation this year.

In April this year, the Golden Eagle life center Xinjiekou store was unveiled. In an interview with the media, Wang Heng, chairman of Jinying commerce, said: "Golden Eagle business has been committed to improving the consumer experience. We see the market challenges. Especially in the increasingly large environment of e-commerce, more retail stores need to turn to new formats of experience and service. We have developed a whole life format of entertainment, lifestyle and rest. As Wang Heng said, in the Golden Eagle life center, there are not only gourmet, cinemas, but also City boutique supermarkets, and specially set up gourmet kitchen classrooms, so that consumers can enjoy the fun of on-site cooking. Golden Eagle's VIP customers can also participate in the whole life experience activities for their members through mobile phone applications, such as wine tasting activities and cooking courses.

This year, Nanjing commercial buildings have introduced famous brands such as little Yang Shengjian and so on. The new children's playground has been set up. Even Ju Ping's sister has come to the scene to cheer for the children's brands. The Taiping shopping center under Jinsheng Group has innovated this year's "neighborhood center" business model, creating a community service oriented business, introducing high-quality fruit supermarkets and leisure catering brands, enriching the shopping malls, providing more intimate services for the surrounding people and enjoying the expense of the consumers.

Entering the 2015, the "new normal" will still be the main theme of the retail industry. In the new normal retail trade, the only thing that remains unchanged is "change". The dynamic process of constant adjustment, continuous innovation and continuous improvement will also be the normal situation of retailers.

Related links:

Market competition, jungle rule of "the jungle" and "survival of the fittest" are applicable to every merchant. As a result, the above phenomenon occurs frequently in the retail industry this year. At the same time, in the face of the cruelty of the jungle rule, more cross-border cooperation is particularly striking this year.

In November 26th of this year, Haier held a new experience of Haier Ali TV in Beijing, officially launched the smart TV AL88, which is the flagship shopping, and jointly established the o2o strategic alliance with Alibaba to strengthen the construction of online and offline sales channels.

After Ali and Haier, the success of the successful marriage between second Internet companies and white power companies in the United States occurred between the United States and Xiaomi. In December 14th this year, the US group announced a series of announcements that the US group intends to issue 55 million shares to millet Technology Co., Ltd., indicating that it will carry out deep strategic cooperation with millet technology in the smart home eco chain and mobile Internet business. For this cooperation with millet, the United States group said that the double M joint operation, "the United States Group's largest cross-border cooperation this year".

In this regard, the relevant industry said that millet find the cooperation of the United States, in fact, its recognition in the home appliance industry and the future direction of the United States. In the future, consumers will be able to buy millet products in the flagship store of the United States if they are to enter the United States. "This is also conducive to enriching the product structure of the American specialty stores, and the advantages of the future comprehensive household electrical appliance enterprises will become more and more obvious."