Sports Brand Has Won The Favor Of Launching Multi-Functional Sports Costumes.

Carly Klaus, the top model Karlie, wears Nike, and supermodel Gisele Bundchen (Gisele Bundchen) is an advertising endorsement for UA, adding more fashionable elements and more functional sportswear, which is gaining popularity among consumers. (Kloss)

In the first 6 months of November 30th, Nike's sales of footwear and clothing in North America increased by 14%. Its competitor UA jumped 29% in the first 9 months of this year. Big companies like Lululemon Athletica and Foot Locker have also seen similar growth.

Marshall Cohen, an analyst at NPD, a North American authoritative statistical institution, said: "sportswear in general has an advantage over the entire clothing market in general," said Marshal Cohen. Consumers are attracted by their comfort and versatile functions. In fact, sportswear is also catching up with fashion. "

What caused this trend to exist? On the one hand, the style design of sportswear has become more fashionable and unique. Nike's new clothes this year wore on top of Karlie Kloss, and Gisele Bundchen also endorsed UA's Kloss. These companies have signed fashion initiatives, with the aim of passing on the trend of their sportswear.

People don't just wear out for the gym. Sportswear Yoga pants and basketball shoes will be worn on the streets as well. After all, sportswear is very comfortable. Analysts admit that manufacturers are paying attention to the material, color and style of clothing so as to expand classification and meet different needs of the public.

Lulu lemon, which is mainly made up of ladies' yoga products, is planning to expand the male market. The company hopes that in the next few years, the annual sales of men's clothing will reach US $1 billion, which will undoubtedly bring more business opportunities to sportswear businesses.

Meanwhile, Nike and UA, which are mainly targeted by men, are working hard to seize the female market. Nike hopes to achieve its annual sales target of $2 billion in sports bra, tights and other sportswear by 2017. UA has also said that the sales volume in men's field is two times that in the past, and that in the future, 500 million of women's clothing sales will exceed the male market one day, at least the same.

Of course, the whole industry. Opportunity Not only is it limited to achieving more balance in the two gender markets, but also in the international market, such as the sports shoes industry is an attractive opportunity for UA.

Sportswear sales in the securities market include both winners and losers. This year, the stock prices of Nike, UA and fule customers have risen at least 20%, far exceeding the market performance, while the shares of companies including Lulu lemon, Finish Line and Adidas have dropped.

All companies with poor performance in the stock market face their own problems. Lulu lemon Yoga Pants appear too transparent; Finish Line due to the slow sale of basketball equipment, resulting in a substantial discount, resulting in its profit margins decline; Adidas due to golf equipment and flag. reebok The poor performance in the US finally led to a weak stock market performance. In addition, sales of running, basketball and yoga products are generally excellent, but other items like golf and hunting will show signs of decline.

Despite these problems, the industry still looks like a solid whole and its performance is also rising. Although there have been some anomalies in Finish Line, it has seen a 8.6% increase in its latest quarterly earnings report. In addition, Lulu lemon increased 10% sales, while Adidas's global revenue increased by 9%.

Cohen said: "manufacturers and retailers have fully realized that sportswear will bring good results to the industry, and a large number of retailers are likely to fill shelves next year."