It Is Pointless To Discuss The Manufacturing Costs Of Luxury Brands Like Gucci And LV.

Driven by this, the Internet for purchase Luxury goods The skepticism of people and the overvaluation of luxury goods also spread rapidly.

But I think this discussion is of no significance. We know that the production cost of LV can only be 200 yuan, which is just like that we know that the cost of iphone6 is only 216 dollars, and the price of the other party will not change because of the low cost of production. On the contrary, when the price is high, the snapping seller still breaks the head to buy, and if the price is not increased, the fool will lower the price.

Admittedly, the law of value is correct, but when production costs determine prices, don't forget that the value of goods also determines the price of goods. For luxury goods, its use value has already surpassed the object itself. A girl is frugal buying LV bags. She does not really want to use this bag to pack her thin purse and keys, but to use this package to get vanity and get the attention of the surrounding people and get satisfaction. Although this is not in line with the traditional values of the Chinese nation, it is not worth criticizing. Because vanity and beauty are things that exist when human beings draw their first totem.

We have to say that luxury has always been consumption The existence of an alternative product is the result of human perceptual consumption. In that case, it is unnecessary to rationally discuss a perceptual consumption. Moreover, luxury goods are different from those produced by Chinese factories, and production costs account for only a small part of their cost. In addition to the cost of production, luxury goods companies spend a lot of money on the paved faces in the prime locations and locations of the world's famous commercial areas. They also invite famous fashion figures to publicize them, and all kinds of grand activities in the entertainment industry must also pay high entry fees. It can be said that the cost of luxury goods is in the maintenance and publicity of its image, which is also recognized by consumers. They buy not the product itself, but the image of its tall.

This is hard to understand for the Chinese people who accepted the Marx doctrine of economic value from childhood, especially those who buy things and look at quality, because most Chinese shoppers always put their physical uses in the first place. But with the improvement of living standards, and after the wave of wealth building after 2000, China has rapidly developed a group of middle class and rich people. They urgently need to distinguish themselves from the original class in daily necessities, and clearly mark their status and social class with commodities. This demand is rapidly changing in the social strata, especially when the affluent group is growing rapidly. It is also a huge business opportunity.

The author believes that Chinese enterprises should recognize this business opportunity and actively participate in it. We always stay at the level of children and old people, and feel that those who sell huge profits and earn huge profits are making black money, which is undoubtedly a backward economic concept. Recently, the United States also came up with a new business, selling an electric appliance named "healthy fruit and vegetable nutrition". Its price is nearly 10000 yuan. In fact, it is a juicer. However, the super expensive Juicer sold in China is hot. The critics do not say that the quality is good, but they say that the enterprise has strict management and will never lower the price. In addition to lamenting the intelligence quotient of people, this attitude is worth considering.

Finally, from a direct point of view, since everyone else says that China is "stupid money and fast coming", we still do not rush to occupy the market and watch the money being earned by the other side. businessman 。