Year-End Shopping Season Sales Of Luxury Shopping Mall Surge

The atmosphere of double festival on New Year's day has spread to the streets and lanes, and the shopping malls are crowded with people.

Relative to the offline shopping malls crowd flow,

The platform is more like fighting a war that can not see smoke.

According to the data from excellent shopping mall, at the end of this year, sales of all kinds of products on the platform had a sales peak, for example, sales of men's shoes increased by 110% over the same period last year, sales of women's shoes increased by 60% over the same period last year, men's wear sales increased by nearly 400% compared with the same period last year, sales of women's clothing increased by 40% over the same period last year, and sales of children's clothing increased by 70% over the same period last year.

　　之所以會有如此完美的數據，不外乎以下幾個方面，一個是今年整個電商行業的增長趨勢，艾瑞咨詢統計數據顯示，2014年第三季度中國網絡購物市場交易規模達6914.1億元，同比增長49.8%;根據國家統計局發布的數據顯示，2014年第三季度我國社會消費品零售總額達到6.5萬億元，網絡購物在社會消費品零售總額中的占比為10.6%，單季度滲透率繼續攀升;另一個是隨著網絡購物行業發展的日益成熟，各家電商企業除了繼續立足于網購市場的深耕和精細化運作，不斷擴充品類和優化物流及售后服務外，也在積極向三四線城市甚至農村市場擴張、并積極部署國際化戰略及移動端發展戰略，促使網購市場持續深入發展;最后是各家電商平臺瘋狂的促銷活動，有節促銷，無節造節促銷，這也直接影響到了人們的購物習慣，越來越多的人會集中在電商平臺搞促銷的那幾天購買商品，

To a certain extent, this has promoted the sales climax of the electronic commerce platform in a certain period.

Last 2014

After looking back, the electricity supplier industry has gone through a year of unlimited scenery. Alibaba, Jingdong and vip.com have been making waves in the capital market. Tmall has eleven amazing sales of 57 billion 100 million yuan of terrible sales, and other electricity providers have constantly created their own double eleven myth. In 2014, double eleven really became a shopping carnival with universal participation; Wanda joined hands with Tencent and Baidu to set up 20 billion.

Shocked the entire electricity supplier industry, Alibaba and Jingdong can not help but be scared out of a cold sweat; Hai Tao is not synonymous with the high cold purchasing industry. With the opening of Amazon's direct mail business, and the development of Tmall international, Taobao overseas, fast selling and other related businesses, maybe a "draught pig" is hidden in the field of sea scouring.