Domestic Players Encounter Two Major Problems: Shortage Of Labor And Stringent Export Standards.

The stringent export standards and other factors still plague the labor intensive toy industry.

Although China has a strong industrial cluster, enterprises are constantly strengthening the design of products, but the mainstream profit of OEM is difficult to change in a short time.

In the face of uncertainty

The confidence of enterprises often comes from "more stable old customers" and "more orders".

They will develop new products, but they will not choose "strange" domestic sales channels, sales channels, supply and payment methods, and domestic market.

The low price of the market and the lack of good policies hindered it.

Weakening of industry advantage

Now the workers in the factory are divided into Machinists and handcrafts, which are different from other industries. The new workers usually have to train for 6 months before they get on the job. This also raises the entry threshold, which adds difficulty to the injection of fresh labor.

In this regard, Jiangsu Hui Hong International Group toy department said that the industry advantage is indeed weakening, because there are no new workers, enterprises do very hard.

The profit of OEM is very low.

Last year, many factories in China moved to the north, which exacerbated the situation of insufficient productivity of local enterprises, and delayed customer claims after delivery.

Today, exports to Europe and the United States are more difficult.

Because European standards are improving every year, thousands of dollars are tested for products, and all kinds of surprise factories are required to provide various certifications.

For example, WAL-MART has the requirements of social welfare: it is not allowed to work overtime, not to count workers, and enterprises to provide drinking water safety qualification.

Labor-intensive toy enterprises are very hard not to count workers. As a small and medium-sized foreign trade enterprise, they feel more pressure or domestic taxes. This year, new land tax has been added. Various taxes are worth hundreds of thousands of yuan a year, which is a heavy burden.

How to change new ideas

"This session (Canton Fair) has more customers than it did last year.

It used to be a standard booth, maybe because this year it was specially installed, and the customers were more than 20% to 30%.

Ningbo arts and Crafts Co., Ltd. has always indicated that the company is the first year to try to get a good response to the festival costume and costume costume at the Canton Fair.

Whether the products have been opened to the international market or are struggling for export, the answer is surprisingly consistent when asked whether they consider "domestic sales": no consideration.

"We do not have the right to sell domestic products. Two, we can not enjoy export tax rebates in domestic sales."

At present, the export tax rebate is also an important economic source for enterprises.

Domestic demand can not be achieved. If a design plan comes out, if there are only a few hundred orders, there will be no profit for the enterprises.

We mainly aim at WAL-MART, Taghit, these foreign large supermarkets, they have several thousand branches, the order quantity can guarantee.