Ningbo Garment Foundry Makes Brand Recognition And Dependence.

In the past "

"Double two" online shopping feast, clothing has been "chopped hand party" favor.

When the e-commerce enters the fast lane, the businessmen who have already entered the electric business may be aware of the surging sales. The businessmen who have not yet set foot in the electricity supplier may hesitate to wait outside the threshold of the electricity supplier, while the three Ningbo development zones are concentrating on it.

Instead of processing enterprises, they have different business experience.

China and clothing: e-commerce is not limited to electronic shopping, and the use of information systems to build trust with customers

"We have worked with E-LAND brand in Korea for 8 years, and we supply them 30% of our children's knitted products this year."

Liu Minglong, deputy general manager of Ningbo Hua He Garments Co. Ltd.

Like Benetton and Taiping bird, there are many domestic and foreign brands entrusted by Hua and the company to do the processing.

Liu Minglong told reporters that the company had tried online sales, but later strengthened its commitment to OEM.

As early as 2006, the company opened a shop on the Taobao platform, selling the agreements signed with its customers.

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"At first, it felt very easy to sell things online, and the clothes were spread over, taking a few photos, and selling dozens of items in one day."

Liu Minglong said.

However, it did not occur to me that the page decoration and clothing shooting of the shop is a bottomless pit. The company has invested a lot of money in two years, and the sales volume has not improved since there is no electricity supplier experience and professional talents.

Liu Minglong realized that there was division of labor in the market, and the company had accumulated many years of experience in processing and word-of-mouth.

"E-commerce is not limited to electronic shopping. We apply ERP (Enterprise Resource Planning), which is an enterprise resource planning" electronic management system, to every link of production and management of an enterprise, and it is also an electronic commerce.

Liu Minglong told reporters that the company began to use the ERP system in 2005, because the convenience has been used so far.

For example, the price that the company purchased at the supplier's office in previous years has a record in the system. For the purchase of that year, it is both a voucher and a reference, so that the purchaser can have a sense of what he knows, and also make the brand dealer feel efficient and secure.

Apart from the sophisticated system, Hua and costumes communicate closely with brand designers.

"Walking into Hua and feels like walking into a workshop of your company."

This is a sentence that customers often say.

"The designers of our customers are familiar with our company. If we have more suitable fabrics and crafts for designers, we will give advice and provide technical assistance."

Liu Minglong said.

"All say," there are some skills in the industry, there is a specialty in the industry, "we are sticking to the OEM, and the OEM can also make the brand.

Liu Minglong explained that both the electricity supplier and the entity store need factories to produce products, all in pursuit of high quality and cost-effective, and the company will do the generation processing on a steady basis, and over time, they will make their own manufacturer brand.

Hengyuan clothing: machine replacement brings high quality and low cost, retaining employees and winning customers.

Hundreds of employees are in full swing in the West garment factory on the third floor of Ningbo Hengyuan Garment Co., Ltd.

"Our order has been scheduled for next March, and it is too busy to sit down. The machines in the workshop are all open, and the finished products and semi-finished products are full."

Wang Hualong, director of the company.

As a leader in the production of woven fabrics, Hengyuan clothing knows that the "beard eyebrows" will be taken into consideration.

"We are the factory, the advantage that makes electricity supplier is insufficient, want to do the thing that oneself has advantage, that is OEM processing."

Xiang Dachu, chairman of the trade union of the company, said that staff stability is a solid foundation for the company to become bigger and stronger.

With the disappearance of the demographic dividend and the increase of manpower cost, Hengyuan garment is started from the pipeline pformation to retain employees.

"Machine substitution is a way out."

Wang Hualong said, before the pants shop workers, on average, each person can produce 11 pairs of trousers every day, but after several months of process reform practice, each person can do more than 5 per day.

In this way, under the condition of constant labor price, the piece rate of staff is high, and the process becomes simple and easy.

"10% of our employees have worked since the beginning of the plant.

Old employees will not go, new employees will go in, forming a virtuous circle.

Wang Hualong said.

Changing the production mode will bring about the improvement of the quality of garments. "The clothes we produce are of good quality, low cost and high standard. When ordering, they can control the cost of orders, and brand dealers are willing to cooperate with us.

Now we don't have to wait for brands to pick and choose them. "

Wang Hualong said.

"Our monthly suit production is from 35000 sets to 40000 sets, which is nearly 50% higher than that of last year."

Wang Hualong said that the most important thing to consider now is how to increase production lines and increase production capacity to meet the needs of domestic and foreign branding orders.

Van cashmere: improve the ability of independent design, become the carrier of fashion design concept, let the brand recognition and dependence.

Ningbo fan Er Cashmere Products Co., Ltd. is a company involved in cashmere products industry for nearly 20 years, and the national cashmere knitting leading enterprise "Heng Yuan Xiang" cooperation for 13 years.

Because the company's brand dealers are well-known brands in China, products produced by the company can be seen online and offline.

But for the company itself, although it runs a factory shop, it has not considered online sales, and more focuses on design and research.

In the past, cashmere sweater and fashion are not at all, but in fact, the cashmere sweater is very colorful.

For this reason, Shen Saifen, the designer of the company, often visits the cashmere sweater market in Shanghai, Shenyang, Hongkong and South Korea and other countries, and launches different styles and prices for different customer groups, such as business people and personalities.

"The traditional processing plants are sample processing, but we have always insisted on independent design. This year we have developed 60 new colors, and the number of styles is even more needless."

Shen Saifen said, according to the Convention, each new color will print and dye 10 kilograms of cashmere thread to make products, part of it will be sold in the factory store, but because of the different market acceptance, there will always be a backlog of stock.

"This is also the risk of independent design, but we are not afraid of inventory backlog, for fear of obsolete style and eliminated by customers."

Shen Saifen said that in the last few months of production, the company launched a number of new models every week to let customers and customers shine at the same time, in turn, rely on the company's ability to innovate.

The company also pformed from an ordinary processing factory to a designer of fashion design.