Clothing Brand Building Is The Inherent Requirement Under The New Normal.

2014 China Textile and garment brand annual work conference concluded textile.

The industry's annual brand building work has released the "China textile industry brand development report" in 2014. It has released the list of key brands of textile and garment brand enterprises in 2014, "the textile industry brand cultivation and management system in 2014", and released the list of the top 50 top brands of textile and apparel industry in 2014, which has been jointly evaluated by the China Textile Research Institute and the Chinese Academy of standardization. It has also issued three licensing seminars for the above enterprises. In the same period, three seminars on business model innovation, original design brand and brand internationalization were held.

Zhu Hong, member of the Party committee and chief engineer of the Ministry of industry and commerce, and Wang Tiankai, chairman of the China Textile Federation, attended the meeting and delivered speeches.

Zhu Hongren pointed out: the central economic work conference clearly pointed out that in the past, consumption in China was characterized by an obvious imitation wave discharge style. Now the imitation wave like consumption stage has basically ended, and personalized and diversified consumption has gradually become the mainstream, ensuring the quality and safety of products and increasing the importance of activating demand through innovation.

To this end, we should vigorously implement the innovation driven strategy, take technological innovation as the core, and comprehensively promote technological innovation, product innovation, brand innovation, industrial organization innovation, business model innovation, and constantly cultivate the core competitiveness of industrial power.

In 2015, the Ministry of industry and Commerce will carry out the special activities of quality brands in the past, and take the deep integration of industrialization and informatization as the starting point, and strive to improve the quality of manufacturing, including the textile industry.

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Wang Tiankai pointed out that strengthening the brand building is the inherent requirement of the textile industry under the new normal, and is also an effective way to implement the innovation driven development strategy, and is also an inevitable choice to win the new advantage of international competition.

In the face of the new normal, the main direction and goal of enterprise development is still the contribution of technology and brand. Technology is the hard power of the industry, and the brand is not only hard power, but also the soft power of the industry.

In the past few years, we need to focus on three aspects: tracking the brand's key enterprises and the development and decline of the brand enterprises. First, we should concentrate our attention on brand building and concentrate on building a century old brand.

Two, brand building must grasp the general trend and pay attention to the market.

Three, brand building should be diversified and create advantages.

Zhang Li, vice president of China Textile Association, released the "2014 annual report on China's textile industry brand development".

The report points out that 2014 is the starting point for the shift of China's economic growth rate, and the Chinese economy has shown a new normal from rapid growth to medium and high speed growth.

In 2014, it is also a key year for the textile industry to upgrade and build a strong textile nation.

The brand building of the textile industry shows the strong support of the country in brand building, the highlight of the industry brand service, the healthy and rapid growth of the brand enterprise, the brand development showing new characteristics and new trends, and some outstanding problems remain to be solved.

The report analyzes the new situation faced by the textile industry under the new normal with six "new" points, and points out that understanding the new normal, adapting to the new normal and leading the new normal are of great significance to vigorously promote the brand building of the textile and garment industry.

Chen Dapeng, executive vice president of China clothing association, Yang Zhaohua, President of China Household Textile Industry Association, and Secretary General of China Chemical Fiber Industry Association, Wang Yuping, respectively made the brand development report of the clothing industry, the annual report of the home textile industry brand, and the collaborative innovation report of the chemical fiber industry.

The new characteristics, new situations and new trends of construction, and the new progress and new ideas of the terminal development of the collaborative industry chain of chemical fiber industry.

Gao Dekang, chairman of the board of directors of Bosideng International Holdings Limited and chairman of the Zhejiang board of Limited by Share Ltd, Shi Chang Jia, respectively, introduced their own brand development experience.