Middle And Old Age Clothing Market Is Obsolete And Innovative.

Recently, an interesting phenomenon has emerged in the clothing industry.

The new "cheese", however, is very few for older consumers.

It is understood that today, the middle-aged and elderly people buy clothes in the market, usually the situation is to turn around all shopping malls, can not buy a favorite clothes.

This is because the clothing market for middle-aged and elderly is still a few years ago.

The style is obsolete, and the color is invariable gray, black and old blue.

Ms. Chan said consumers would choose to buy their parents online.

Talking about the reasons, Ms. Chen said, "sales of senior citizens in shopping malls and supermarkets.

The cabinet is very few, and the style is old, my parents are relatively fat, even in these shopping malls, even run off the leg is difficult to find the right size. "

"Now I make custom-made clothes for my elderly people, and I dress in a nice fashion, so I choose to make my mother's fabric the same old color.

However, the cost of custom-made clothing is very high. The fabric and the manual cost add up to buy two clothes that are the same as my style.

Consumer Liu said in an interview that it is difficult for her elders to buy clothes.

However, from a businessman's point of view, it's not easy to sell old clothes.

A garment that has run the elderly has been sold to young people because of its poor business.

The shopkeeper said, "the money of the elderly is not good enough to make money.

Influenced by traditional ideas, most of the elderly live simply. They seldom spend money to buy new clothes for themselves. Even when they buy clothes, they are also better than three. They try hard to bargain, so it is difficult to manage.

Mr. Zhou, who has been engaged in clothing business for many years, has also expressed his own view. "The old people actually have a relatively strong spending power, especially those who are young after 40 or 50. They usually have some savings, and they will basically buy it, and their daughters are willing to spend money for them.

The reason why clothes are difficult to buy is that most of the elderly clothing design problems exist nowadays.

As age increases, the body shape of the elderly has also changed, such as body weight, waist circumference, arm thickening, back camel, etc., coupled with the need for warmth due to physical reasons, so the styles and functional needs of elderly clothing require a more professional attitude.

This requires designers to pay more attention to the choice of patterns, loose and comfortable tailoring and the use of fabrics.

How to change this situation? Just finished the "Xing Shun Fu" cup 2014, the first China middle and old age clothing design competition let everyone see the hope.

It is understood that the winning works in the contest firmly grasp the inner charm and psychological characteristics of the middle-aged and old people in contemporary China. Through the perfect deduction of many middle-aged and old models, it explains the elegant temperament of the middle-aged and old people in the new era and the spiritual outlook of the sun.

The changeable style with elegant and beautiful colors shows the happy life of the middle and old aged people and the mental state of being indifferent to tranquility.

Last conclusion: the potential of the clothing market for the elderly is quite large. We hope that more businesses will increase the development of this area. Businessmen should care more about the consumption of the elderly. They are inexpensive, small profits and quick turnover, which will easily lead to the well-known and professional brands that consumers love.