Shenyang Clothing Strong Joint Alibaba Expand "O2O"

In December 11th, reporters from Shenyang clothing ( Clothes & Accessories The association has learned that the O2O, a source of goods from Northeast China, which was jointly sponsored by the association and Alibaba's largest global purchasing and wholesale platform 1688, was held last week at the five love business circle in Shenyang. The event gathered in Haining fur, Tongxiang sweater, Shishi outdoor clothing, Pinghu down clothing, Xi Liu clothing, Sha Ling women's trousers and more than 200 high-quality 1688 suppliers, attracting a lot of northeast businessmen attention.

The order will quickly raise the cognition of e-commerce in Northeast small and medium-sized retail stores and wholesale stalls through the activities of "whole spot grabbing" and "sweeping red envelopes" and so on, and will be exposed to the offline trading experience of O2O line. The high quality goods in the South have also had a great impact on the Northeast market, and many businesses in the field are in Guangzhou. Women's wear Tongxiang Haining leather, Shishi trousers and other sources of origin have shown strong interest, and even joined the spot.

Lin Ju, a clothing supplier from Jinning, Guangzhou, said that they received 170 thousand orders on the day of the event. When the activity returned to Guangzhou, buyers had paid a deposit of 35% through the 1688 platform, and indicated that they were willing to cooperate for a long time. The buyer, who is nearly 60 years old, has no knowledge of e-commerce before operating in the five love business circle. Through this activity, he found that e-commerce can bring more convenience and hope that his children can expand their e-business while taking over.

Similar to Lin's overall situation, suppliers who participated in the event received orders from both the whole country and the northeast through O2O. Most of the buyers who are involved in the offline activities are the first novice to contact e-commerce. In the process of participation, they begin to feel the convenience brought by e-commerce.

Because of the location advantage, the e-commerce environment in East China and Southern China has been very mature, and the ecommerce circle centered on Taobao, Tmall and 1688 has been constructed. As one of China's ten wholesale markets, the five love business circle, though the largest wholesale commodity wholesale market in the northeast, has great room for improvement in the field of e-commerce.

Through cooperation between Alibaba and more quality suppliers, buyers in the northeast can directly purchase the source of goods from the source country directly through the B2B mode. Procurement link To enhance profit margins. In addition, suppliers in Northeast China can also take this opportunity to promote high-quality regional products to larger space and get through the whole commodity circulation link, so as to adapt to the development of e-commerce under the growing links and find a new mode that is in line with the law of industrial development.

For the 1688, which aims to get through the whole wholesale procurement, the northeast is the blue ocean of B2B business, with huge potential. Take the clothing industry as an example, the Northeast has a strong consumption power, but the source of goods is more from the southern region. 1688, we can give full play to the advantages of the platform, integrate resources on line and offline, and provide one-stop procurement services for buyers. It is understood that the O2O activities based on the "South cargo North transfer" as the keynote will become one of the important directions of the next 1688 development. Similar activities will be launched in Jilin, Heilongjiang and Hebei provinces in the future.