Electricity Supplier Lose Traffic Bonus Reclaim Line Business Closed Loop

This year, "double 11", Tmall mall has achieved brilliant results of 57 billion 100 million yuan.

"Pushed to the commanding heights of worship.

Those traditional companies that have just slowed down, especially retailers, face multiple pressures such as rent and so on. They begin to join the ranks of electric providers.

However, the ideal is full and realistic.

Mao Wenlie, a lecturer and lecturer in Zhejiang University, said that on a Taobao platform with 10 million merchants, the average annual turnover of a businessman was only 200 thousand yuan, which was 2 trillion yuan a year, 500 yuan a day, and the competition was fierce.

Originally due to the reduction of intermediate links to reduce costs of traditional enterprises, since embracing the Internet to join the "electricity supplier sales", it is faced with a larger cost of electricity supplier entry, profit margins lower.

"Most enterprises are facing the embarrassing situation of not doing electricity providers to die, and making electricity providers die faster."

Mao Wenlie said.

Mao Wenlie believes that as the 2 era of the electricity supplier business, its business model should be profit sharing mode, from the line to the line, to create an ecological circle, forming a virtuous circle, every link can not be greedy, so that every link has its own profits.

Traditional electricity providers lose traffic bonus

According to the PWC report, as of the end of June this year, China Mobile has reached 527 million users, surpassing the number of Internet users for the first time.

Industry believes that the world's largest

Is moving to China.

Trading volume has grown fabulously. During this year's "double 11" period, apart from appliances, furniture, shoes, hat and clothing, the liquor industry has been involved in the whole industry.

The "double 11" sales force has both vertical and vertical e-commerce platforms, as well as e-commerce providers.

Along with this round of electricity supplier frenzy, the original entity shops concentrated on the online platform, trying to reduce all kinds of intermediate costs, test water and light assets operation.

However, Mao Wenlie, who came out of the traditional industry, has poured cold water on this nationwide electricity supplier craze.

He believes that the traditional electricity supplier's "traffic dividend" era has passed, which will result in more intense competition and increasingly thin profits.

Mao Wenlie gave a set of data shows that since 2012, Taobao's "double 11" sales growth of about 20%, the total sales volume is expected to reach 2 trillion yuan this year.

At present, there are 10 million merchants in the Taobao system. According to 2 trillion, the average annual sales volume of each household is 200 thousand yuan, about 17 thousand yuan a month, and 500 yuan per day.

Mao Wenlie concluded that the profit of enterprises doing electricity providers is very small.

Rebuild business closed loop under re line

Mao Wenlie told reporters that modern business must be synchronized with the new way of thinking.

Today's society has entered the era of electricity supplier 2.

The so-called electricity supplier 2 mode is to maximize the use of the Internet platform to turn its industry's online browsing volume into offline consumption.

Taking the K11 art shopping center in Shanghai, for example, Mao Wenlie said the mall had a 1 million per month flow.

The secret behind the popularity is that the exhibitors inadvertently launched the free promotion of WeChat friends circle, and imported the popularity of the Internet.

Mao Wenlie believes that the biggest drawback of the Internet is "no experience, no one".

In the era of electricity supplier 2, merchants must make good use of the essence of Internet communication, communication and interaction. "We move from line to line, bring down traffic, and only cooperate with distributors and real estate developers to make every link make money. This is a good direction."

In fact, the above statement is a pattern of sharing interests.

Under the guidance of this mode, a benign business ecosystem will be built up, and all links can be profitable, interdependent and interactive.

Nowadays, the material demand of consumers has become more and more easy to be satisfied. Instead, they should constantly improve and improve the consumer demand and product experience, which is a modern way of life.

Mao Wenlie suggested that we should forget "Shopping" and think about "Living".