The Fast Fashion Of Sports Brand Is The Constant Pursuit Of Innovation.

Fast fashion VS sports brand consumers want to be professional or professional?

However, for consumers, is it necessary to buy sports goods in the form of sports or professional sports?

What are the characteristics of the products in terms of fashion, technology and category? According to the media analysis, the biggest feature of fast fashion is fast enough and fashionable, and this DNA is also injected into its sports series.

The new series of sports is fast, and every month there will be a new launch. In its design, it will also join the trend elements of every season. The colors and patterns will lead the trend, so that the sports products will no longer be monotonous.

In addition, the sports products of fast fashion brands will also incorporate some technology elements, such as quick drying, light weight, close fitting and so on, but they are all the most basic technology equipment of sports products, the purpose is to make sports products have the comfort and functionality of wearing, and generally do not regard this as a gimmick of the brand campaign series.

Relatively speaking, the fashion of Nike, Adidas and other professional sports brands needs to be improved.

However, in recent two years, Nike, Adidas and other professional sports brands have begun to incorporate fashion elements into their products. Among them, Adidas is the most successful. Currently its sports fashion series include Y-3, Adidasslvr and Adidasneolabel.

And Adidas is also keen to invite fashion designers or even collaborate with fast fashion brands to create a limited series, like this year's fashion series launched with Topshop.

Generally speaking, the degree of fashion of professional sports brand has improved significantly in the past two years, but it is slower than fast fashion brand.

Not with

Competitive sports, professional sports brand's patent technology is powerful, lightweight, seamless design, shock absorption, help to improve the results of the competition......

Professional technology such as these are often seen on new products launched by professional sports brands.

In fact, no matter it is the type or the specialty, it will be decided by the consumer finally.

What these fast fashion brands and professional sports brands can do is to constantly innovate in design and provide consumers with the best quality products.

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