Anta And PEAK Were Selected As China Brand Value Evaluation List.

It is reported that brand value is the embodiment of the comprehensive strength of enterprises. The evaluation of brand value adopts material data scoring system, and ultimately obtains the brand intensity coefficient and brand value to be released to the whole world.

Spring enterprise brand value industry leading

Reporters yesterday from the Quanzhou Brand Development Center learned that a total of 18 Fujian enterprises selected China brand value evaluation list, of which Quanzhou 11, Xiamen 2, Zhangzhou, Sanming, Putian, Nanping, Longyan each one.

Quanzhou listed companies include: Fujian Heng An Paper Co., Ltd., Anta (China) Co., Ltd., Fujian polyhong poly Fiber Technology Industrial Co., Ltd., 361 degree (China) Co., Ltd., Jordan sports Limited by Share Ltd, Fujian Quanzhou

Sporting Goods Co., Ltd., Fujian Xinhua Limited by Share Ltd, Fujian Hongxing Erke sporting goods Co., Ltd., brilliant plumbing Group Co., Ltd., JOYOU Building Materials Group Co., Ltd., tiger capital (China) men's Clothing Co., Ltd.

It is worth mentioning that Fujian Heng An Paper Co., Ltd. ranked first in the "paper and other" list. Its brand value is as high as 63 billion 839 million yuan, exceeding GREE, Midea, Geely, Fu Shan spring and other enterprises.

(China) Co., Ltd. and 361 degree (China) Co., Ltd. also ranked in the list of "textile and clothing" category, the brand value of the two brands were 11 billion 447 million yuan and 3 billion 842 million yuan respectively.

The threshold for enterprises to apply for assessment is high.

According to the introduction, 2014, the evaluation range of Chinese brand value expanded from last year's manufacturing industry to one or two and three industries, namely manufacturing, agriculture and service industries; brand evaluation types also expanded from last year's pure corporate brand to product brand, enterprise brand, regional brand (geographical indication brand) and independent innovation brand.

"As early as 2011, China began to work out brand evaluation national standards and conduct pilot evaluation practices.

In 2012 and 2013, the quality inspection departments carried out brand value evaluation and feedback results for 419 and 520 enterprises nationwide respectively. In 2014, the evaluation of brand value increased the threshold for entry of enterprises, and also implemented the full coverage of industries.

According to the relevant person in charge of the brand development center of Quanzhou, the brands that apply for the evaluation should have strong market awareness and industry influence. The participants must be profitable for three consecutive years, and the average net profit of the enterprises in the past three years has reached 30 million yuan (Agriculture), 50 million yuan (service industry), and 100 million yuan (Manufacturing).

Promoting the pace of brand internationalization

It is reported that the evaluation by the relevant departments and more than 50 experts on machinery manufacturing, metal and non-metal manufacturing, agriculture, petrochemical energy,

Nearly 500 enterprises or product brands of electronic and electrical, food and drug, automobile and accessories, retail trade, publishing, printing and papermaking, pportation, building materials, finance, information technology, jewellery and jade are evaluated for brand value.

"The evaluation is based on the brand evaluation brand value evaluation requirements, the brand evaluation multi cycle excess earnings measurement method and other industry standards and national standards. The enterprise material data is independently evaluated and scored, and finally the brand intensity coefficient and brand value are obtained.

According to the introduction, brand value is the embodiment of the comprehensive strength of enterprises. The establishment of brand evaluation system and the evaluation of brand value will enable more brands to be recognized by the international market and speed up the pace of internationalization of their own brands.