Creating Brand Is The Inherent Requirement For The Textile And Garment Industry Under The New Normal.

To promote our country

The implementation of the industry brand development strategy was held in December 15th in Haining, Zhejiang, under the guidance of the Ministry of industry and information technology and the 2014 annual conference of China Textile and garment brands sponsored by the China Federation of textile industry.

The conference concluded the textile industry.

The annual brand building work, released the "China textile industry brand development report" in 2014, issued the Ministry of industry and commerce, the China Textile Federation "2014 focus on tracking the cultivation of clothing home textile self-reliance brand enterprises" list, "2014 textile industry brand cultivation management system effective operation enterprise" list; released by the China Textile Association and the China Standardization Research Institute jointly evaluated the "2014 textile and clothing industry brand value of the top 50 enterprises" list, and for the above enterprises license certification; the same period, held the business mode innovation, original design brand, brand internationalization three special topics.

Zhu Hong, member of the Party committee and chief engineer of the Ministry of industry and commerce, and Wang Tiankai, chairman of the China Textile Federation, attended the meeting and delivered speeches.

Zhu Hongren pointed out: the central economic work conference clearly pointed out that in the past, consumption in China was characterized by an obvious imitation wave discharge style. Now the imitating wave style consumption stage has basically ended, and personalized and diversified consumption has gradually become the mainstream.

To this end, we should vigorously implement the innovation driven strategy, take technological innovation as the core, and comprehensively promote technological innovation, product innovation, brand innovation, organizational innovation, business mode innovation, and continuously cultivate the core competitiveness of industrial power.

In 2015, the Ministry of industry and Commerce will carry out quality brand activities in the past, based on the deep integration of industrialization and informatization, and strive to improve the quality and brand level of the manufacturing industry, including the textile industry.

Wang Tiankai pointed out: strengthening

It is the inherent requirement of the textile industry under the new normal situation, and it is also an effective way to implement the innovation driven development strategy, and it is also the inevitable choice to win the new competitive edge of the international competition.

In the face of the new normal, the main direction and goal of the development of enterprises still focus on the dedication of technology and brand. Technology is the hard power of the industry. Brand is not only hard power, but also the soft power of the industry.

In the past few years, we need to focus on three aspects: tracking the brand's key enterprises and the development and decline of the brand enterprises. First, we should concentrate our attention on the brand building and concentrate on the brand development.

Two, brand building must grasp the general trend and pay attention to the market.

Three, brand building should be diversified and create advantages.

Zhang Li, vice president of China Textile Association, released the "2014 annual report on China's textile industry brand development".

The report points out that 2014 is the starting point for the shift of China's economic growth rate. The Chinese economy has shown a new normal from high speed growth to high growth.

In 2014, it is also a key year for the textile industry to upgrade and build a strong textile nation.

The brand building of the textile industry shows the strong support of the country in brand building. The industry brand service is reappearing bright spots. The brand enterprises are growing healthily and rapidly. Brand development presents new characteristics and new trends. Meanwhile, some outstanding problems remain to be solved.

The report analyzed the new situation faced by the textile industry under the new normal with six "new" points, and pointed out that it is of great significance to recognize the new normal, adapt to the new normal and lead the new normal, and vigorously promote the brand building of the textile and garment industry.

Chen Dapeng, executive vice president of China Garment Association, Yang Zhaohua, President of China Household Textile Industry Association, and Secretary General of China Chemical Fiber Industry Association, Wang Yuping, respectively made the brand development report of the clothing industry, the annual report of the home textile industry brand, and the collaborative innovation report of the chemical fiber industry. The new features, new situations and new trends of the brand building of garment home textiles were deeply analyzed, and the new progress and new ideas of the terminal development of the collaborative industry chain of the chemical fiber industry were also analyzed.

Gao Dekang, chairman of the board of directors of Bosideng International Holdings Limited, chairman of the board of directors of Zhejiang Jie Lai ya Limited by Share Ltd, Shi Chang Jia, respectively, introduced the experience of brand development.