CHIC2015: Fully Integrate Cross Platform Resources

In March 18, 2015, the most influential and influential fashion clothing brand Expo in Asia will be held at the Shanghai National Convention and Exhibition Center, the twenty-third China International Clothing and Accessories Fair (CHIC2015).

As the first show of CHIC since its establishment in 1993 in Beijing in the past 22 years from the base camp of Shanghai, the CHIC2015 has attracted more attention than ever.

Compared with the luxurious fashion week and fashion fairs held at home and abroad, which are called "rich and capricious", the CHIC2015 with the advantages of the exhibition and 22 years of resource experience is no exception: meticulous overall planning, comprehensive upgrading of service system, practical and effective related activities, the concept of green economy Exhibition, and professional and high-quality Chinese and foreign exhibition co operators will create a global fashion feast.

The scale of the double exhibition linkage is over 200 thousand square meters, and the 12 exhibition areas and the exhibition fair are meticulous division.

This year's CHIC2014 exhibition area is 100 thousand square meters, and more than 1000 exhibitors have attracted nearly 100 thousand spectators.

The CHIC2015 exhibition will reach a new high level. It will join the China international textile fabrics and Accessories Expo (Intertextile) at the National Convention and Exhibition Center (Shanghai) for the same time. The scale of the double exhibition will exceed 200 thousand square meters.

Combing the trend of China's garment industry structure adjustment and the demand change of brand development, CHIC2015 will redefine and fine scale the exhibition area with a brand-new image. It will be divided into 12 professional exhibition areas and an independent exhibition on the basis of setting up two major regional sections of professional category and special exhibition area.

The professional exhibition area, as the most important part of CHIC2015, covers 8 subdivisions, including men's wear, leisure sports, women's wear, children's wear, leather fur, feather clothing, clothing accessories and supporting resources. The special exhibition area is composed of four sections: starlight, the future, design force and ODM.

As one of the key feature exhibition areas of CHIC2015, starlight will become the most influential market cluster in China. It will display the most cutting-edge technology and achievements related to the clothing industry as a whole. It will display the most cutting-edge technology and achievements related to the clothing industry. The design strength exhibition area is the best stage for independent designers, designers, studios to display the latest product design and ideas, to engage in western culture, creative thinking and collision. The ODM intelligent exhibition area includes a variety of service systems including rapid response, micro supply, flexible production, and so on, which integrates intelligent enterprises, featured processing, high-quality ODM, etc., to achieve business cooperation through promoting their display and communication.

In addition, the three CHIC- trend brand exhibition has been held in Beijing for the first time in 2015. It will be incorporated into CHIC for the first time in the form of "exhibition in the exhibition" and will become the most passionate and interesting front zone of CHIC with a richer combination of tide and ecology.

Fully integrate cross platform resources and create new opportunities for business cooperation

Integrating the cross platform resources accumulated over the years and promoting the trade and reaching of all kinds of exhibition brands is the core of the efforts of CHIC2015 China International Clothing and accessories fair.

CHIC organizers will continue to expand the distribution of affiliate agents, optimize the resources of department stores and shopping centers, and excavate electronic business platforms, buyers and multi brand stores, and absorb resources for financing and acquisition and cross-border cooperation, in a fine way, facing the more than 20 category.

Launching targeted invitations.

On the other hand, the organizers will accurately select hundreds of thousands of professional audiences from the past, and invite more than 1000 strength channels to form "VIP business" to provide targeted matching services for CHIC2015 exhibitors, and help exhibitors to establish and optimize a channel network suitable for their own development needs.

At the same time,

Will break through the tradition, take "trend show", "channel docking show", "brand special show", "Joint Publishing show" and "carpet show" and many other show forms to meet the needs of all kinds of clothing brands to the world show.

During the exhibition, a variety of business forum including the China clothing business forum will be held. The exhibition brand can use the theme forum, distributed seminars, news releases, actual combat cases and data analysis to release and promote the brand and products, so as to display the brand personality and development strength.

Nowadays, big data, social network, mobile Internet and other emerging technologies are changing people's consumption and life style quickly, and also changing the production and operation mode of clothing enterprises.

In order to help Chinese garment enterprises to integrate online and offline channels with the Internet and mobile terminals, and reconstruct business models, CHIC2015 will launch the eCHIC and open up an e-commerce brand area, holding numerous forums related to online and offline integrated operation themes.

On the one hand, exhibitors can contact the business operation details of these business giants, and discuss with them.

On the other hand, it will break the shackles of geography and time, provide more buyers and business opportunities for exhibitors, and build online exhibition and communication platforms for partners and distributors who can not go to the scene of the show.

The next ten years will be a critical period for the pformation and upgrading of China's garment industry. It will also be the ten year of China's clothing brand merging into the international arena.

Standing at the forefront of the industry change, as the most influential clothing professional exhibition in Asia, CHIC2015 will continue to adhere to the tenet of "guiding the progress of China's garment industry and promoting the development of China's clothing brand". It will create a comprehensive business platform for China's garment industry, which includes business negotiation, channel development, resource integration, market inspection, trend release, cross-border cooperation, international cooperation and capital docking. It will provide more business opportunities for exhibitors.