Shops Choose Locations To Retain Customers.

"Location, location or location" is the primary criterion for choosing shops in the industry. Yang Guangan can be further interpreted as "the status of the selected cities in the whole country, the location of the selected areas in the city, and the location of a single project in the region".

And only a thriving retailing industry is worth investing in shops.

Compared with the shops in the mall, the shops on the street undoubtedly have more advantages, which means that they have more passenger flow.

Conversely, the shops in the mall depend more on the planning and management capabilities of the developers. The mistakes in design and management will directly affect the investment value of the shops.

Many consumers have a misunderstanding that the closer to the center of the city is, the better it is.

Some of the urban expressways make it difficult for people to stop here. There is not enough pedestrian walking space in front of the commercial street. The lack of passenger flow will cause the shops in this area to generate high altitude rates.

Yang Guangan said that a good geographical location is not absolute, but also to consider whether it can retain customers. After all, "the existence of consumer groups determines the value of shops."

Why does the flagship store of LV and other top brands in the world choose to open in China World Trade Center instead of Wangfujing street? The industry analysis: the mainstream consumption of Wangfujing is tourism consumption, the consumption group is the people who come to Beijing to travel all over the country, the overall consumption power is low, and China World Trade Center is the highest concentration of all Beijing enterprises across the country. Its consumption group is mainly composed of CBD white collar elites, and the high-end brand business naturally becomes the mainstream.

Yang Guangan believes that although good lots are the absolute prerequisite for business success, they blindly believe in lots and ignore their corresponding consumption.

It is also a taboo for choosing shops.

Judge shops

The most important index is the rate of return on investment, and its algorithm is not profound.

According to the insiders, it is necessary to link up several links to calculate the investment return rate of the developer.

Choose first.

After understanding the mainstream consumer groups in the region, judging the main formats of the region, looking back at the price of a shop and calculating the rent according to the cost of 12 years' recovery, we can see if the rental level corresponds to the format. If the rental price can not be accepted by the mainstream industry in the region, then it is likely to cause the vacancy of the shops.

Yang Guangan said, "to help the lessee of a shop calculate the rent, the cost of water and electricity and the cost of operation, and calculate the rent that he can afford to see whether the rent level that the developer tells you is consistent."

As long as there is room for appreciation on the street, the choice is based on whether the tenant's accounts can be counted, which determines whether the investment and return of the investors can be directly proportional to the shops.