Children'S Clothing Market Segmentation Obvious Situation Aggravated

In the men's and women's wear market growth is weak.

Enterprises began to focus on children's wear market, and a large number of adult clothing brands gradually entered the field of children's wear.

Anta, Pacific bird, UNIQLO, H&M and other domestic and foreign clothing brands have launched their own children's wear brand, competing to grab market share of children's clothing.

In the past, our impression of children's wear is cute, durable and good quality.

Nowadays, with the gradual introduction of adult clothing brands, children's clothing market has also played a fashion trend.

Maternal and infant products industry pointed out that children's clothing market is moving towards the branding way.

As for the personalized needs of children's clothing, the operation mode of adult clothing brand has gradually introduced the brand of children's clothing, and children's clothing industry has begun to own its own design team.

Adult trend of children's clothing brand operation

The children's clothing industry is considered to be one of the most active, potential and incremental, and most profitable market at present.

Reporters learned that men's clothing two clothing market is now slow growth, data show that the first quarter of this year, the national clothing market sales growth rate is close to zero, while the children's clothing market revenue is 40 billion yuan, the whole year is expected to exceed 170 billion yuan mark, compared with last year, an increase of more than 30%.

In the weak market of the adult clothing market, the children's wear market has become a new profit growth point for the adult clothing brand.

In addition, with the introduction of adult clothing brands, children's wear brand operation is gradually becoming adult.

In the past, children's clothing styles were relatively simple, and enterprises paid more attention to production. Now children's clothing also began to pay attention to styles, colors and personalities. At the same time, they began to have specialized design teams and marketing programs.

The market operation method of children's clothing has been very similar in the adult clothing market.

Children's clothing market segmentation trend aggravated

With the entry of a large number of nuggets, the competition in children's wear market has become very fierce.

Some people believe that under the fierce market competition, the market segmentation trend is gradually aggravating, and the trend is becoming clearer.

Compared with a few years ago, today's children's clothing is located in

It's quite different now.

In the past, consumers' understanding and requirements for children's clothing remained at the level of cute, durable and good quality. With the increase of consumption level and the enhancement of aesthetic consciousness, people's requirements for children's wear became diversified.

In the children's wear market, brand is increasing, competition is increasing, and the market is slowly subdividing.

In this case, children's clothing brands should be accurately positioned, the trend of the market should be grasped, and the development items such as the time, price and inventory clearance of the new products should be arranged.

Although the competition of children's wear market is becoming more and more fierce nowadays, brand enterprises are still promising.

On the one hand, young parents in the new era are more comfortable with children's clothing consumption.

The increase of personalized demand will stimulate the frequency of consumption demand.

On the other hand, with the landing and implementation of the "two child alone" policy, the number of newborn babies will gradually increase, and the capacity and space of children's clothing market will be expanded.