2014 Analysis Of Sales Channels For Outdoor Products

Before 2005, the domestic outdoor products market was small and basically abroad.

Occupying; since 2005, the domestic outdoor goods market has expanded rapidly, and more foreign outdoor brands have entered the country. With the accelerated growth of local outdoor brands, brand competition is fierce.

The outdoor products industry has a high degree of marketization. Most enterprises in the industry are market-oriented.

Industry competition is becoming increasingly fierce, among which the competition among brand suppliers is more intense, and the competition among channel providers is at an early stage.

At the same time, retail channels have also been vigorously developed, and the number of retail terminals has increased rapidly. However, compared with fierce competition among brands, channel competition has been relatively relaxed.

At present, the competition of domestic outdoor products retail channels is mainly the competition between professional outdoor stores and shopping malls. Despite the rapid growth of network sales channels, the current proportion is still low, about 18%.

Domestic outdoor products sales channels mainly include professional outdoor stores, shopping malls and online sales. From 2007 to 2013, the number of stores is shown in the following table: (data sources 2014-2019 years China outdoor goods market competition situation and future development trend report) for reference only.

The table shows that there are 10448 outdoor sales outlets in 2013, including online sales and others.

The growth rate is the fastest, and the number of shopping malls is increasing more than that of professional outdoor stores. In 2007, the number of shopping malls was flat. In 2013, shopping malls were 3 times as large as outdoor stores.

Other channels are still smaller in total retail sales because of their smaller base.

Thus, for brands, the current domestic

With the increasingly fierce competition, the difficulty of highlighting competitive advantages has increased year by year. But for retailers, the increase in the number of brands means that the abundance of brand resources, the increase in the number of suppliers, the increase of consumers' choices, and the sufficient supply and adequate competition in the upstream industry will also help retailers reduce procurement costs, enhance scale effect, enhance bargaining power, and gain greater discourse power between suppliers and consumers.