Inventory Crisis In China'S Apparel Industry

The clothing industry's stock crisis continued from 2012 to 2014, and the textile and garment industry in 2013 was also named "the most difficult year in history".

Because production is larger than demand, the extensive expansion mode before the garment industry has been seriously challenged, and a large number of garment enterprises have closed shop.

Previous clothing companies take Order-placing meeting The clothing in late summer and early autumn probably started in the spring of last year. Under the development of this supply chain, the homogenization of products is rising, and the price of goods has increased. When a product is sold well, the output will increase in the rear, but subsequent sales may lag behind, which will increase inventories in an invisible way.

In fact, the clothing brand to some extent is not a high performance, but to go to inventory capacity. Who will first clean up inventory to a reasonable level, so that the channel to restore vitality, who can be the first in this low tide. recovery 。

In view of oversupply, controlling inventory is an important task for the company. Distributors and companies are cautious about issuing and accepting orders. There are also many clothing enterprises to go inventory way is to stock down to the downstream sales channels, so that although clothing enterprises inventory decline, but the channel inventory increased. In the absence of obvious improvement in the industry demand, the digestion capacity of the channel has not been raised, and the high inventory problem has not been solved.

With the establishment of supply chain coordination, inventory cost can sink 40% in the supply chain. The supply chain includes three links: product design and production, supporting product development, sales and service. adopt The vertical integration and distribution of the entire supply chain make each link compact and smooth, and maximize the speed of product circulation.

Before the production of clothing was ordered six months in advance, we had to make a lot of inventory problems. It is necessary to optimize the supply chain and make joint efforts with manufacturers to make breakthroughs in production. Pressing fabric is not pressed. It can change the style and adjust the order at any time. It further optimizes the fabric of pressed germ cloth, pre - weaves the white germ cloth into the cloth factory, and adjusts the color and quantity of the dyed fabric at any time.

In addition to the normal processing fee for factories, there are year-end dividend payments, prompting manufacturers to cooperate actively and form mutual interest communities, thus solving the inventory problem from the root.

Do not neglect the most important design link in the industry chain. Homogenization of products is a way to arouse consumers' desire to purchase and solve inventory problems thoroughly.

In addition to the production link, we should also solve the inventory problems from the retail perspective, such as cooperation with the electricity supplier, increase sales promotion efforts, and so on, so as to create a sales model of "three networks in one", so as to digest the growing inventory.

In fact, the effectiveness of clothing enterprises' inventory self rescue measures remains to be seen. Before the inventory problem has been effectively solved, the overall prosperity of the garment industry will not be substantially improved.