Fashion Designer Dong Wenmei: "Parent-Child" Is A Kind Of Respect.

Dong Wenmei, Chongqing, T100, chairman of children's clothing. In 2003, Dong Wenmei formally entered the field of children's clothing and began his own way of starting a business. She grabbed the market segments and launched the paternity fashion. In 2012, Dong Wenmei, as a representative of outstanding clothing entrepreneurs, was invited to participate in the Sino US economic and Trade Forum's exchange and cooperation. In 2014, he won the title of "China top ten fashion designer".

　　 "Eight years old, design clothes for dolls".

Q: when did you first get in touch with costume design?

Dong Wenmei: I am a typical life designer. I think design must be closely related to life. I dreamed of being a designer since I was young, but I was interrupted by my parents halfway, and I continued to insist on myself later. When I was eight years old, I designed clothes for my little baby. At that time, I especially wanted my mother to have a younger sister, so that I could dress my sister, so that my mother had a younger brother. My mother's needlework is very good. Embroidery is very good. I also do it with my eyes.

At first, my mother helped me to do it, but it didn't restrict me. Later, I went to junior high school and high school to wear clothes made by myself. I think at first I was so interested in fashion design, or to thank my mother. At that time, supplies were scarce in 70s, and cloth needed to be changed. But my mother still supported me so that I could design freely. Mom gave me lots of space for my growth during my growing up, so many of my designs are now sunny, bright and beautiful.

　　 "Dream of being a designer"

Q: we know that you were a doctor before. It's still very curious about the real reason why you put down the scalpel and pick up the needlework.

Dong Wenmei: actually on this topic, many people are surprised: I am a female doctor, and a surgeon, it can be said that fame and wealth take the same place. Why do we choose to abandon medicine from design? It can only be said that my childhood dream was to make costume design. When I was a graduate student, I wanted to test North dress (Beijing Institute Of Fashion Technology) at first. But my mother thought that dress designing would be like tailoring and despise people. At that time, the doctor was the most honorable occupation of my parents. At the very beginning, I became a doctor.

But for me, the profession of doctors makes me feel the biggest pain. It's not that it's hard work, but it's very painful to see you sick. From an early age, I was a sensual, sunny, pursuit of beauty, and doctors not only had to face these patients, but sometimes they could not cure them, which made me very sad. The experience of being a doctor made me feel the short life very clearly. In fact, I had passed five times with my life. So after three years of medical treatment, I decided to leave. At that time, my mother was also working as a costume designer, and I would help my mother to be a buyer.

"Parent-child" is actually respecting children.

Q: you have just won the title of "China top ten fashion designer". As the first domestic designer to win this honor, I want to hear what kind of life perception you can bring to children with fashionable clothes.

Dong Wenmei: in my opinion, I am not simply designing the product. The product is just a carrier. What I want to convey is a real way of life. Why do I have to do "parent-child", "kiss" is to respect others, and "parent-child" is actually respect for children. When I wear the same clothes with children, it will make us feel that two of us are very close, and children will feel respected.

I think a lot of people misunderstand the meaning of "parent-child" now. "Parent-child" is a kind of respect, it is the way to pull the distance between children and their parents, not the original "patriarchal". Children who grow up under their parents' power are easily imprisoned in their parents' minds. When we respect a child, we can make his heart grow up healthily. Clothing is a carrier. The choice of clothing is a reflection of a person's values. We first did "parent-child" dress to convey this idea, to guide parents to educate their children and respect their children.

　　 "Let your daughter wear beautifully".

Q: How did you first start thinking about "parent child dress"?

Dong Wenmei: we are the first in the "parent child dress". In fact, the biggest motivation is simply because I want to dress up my daughter beautifully. When I was young, I always wanted my parents to have a younger sister. I could dress up my sister beautifully, but my parents gave birth to a son. It was not until 99 years later that my daughter was born that I finally had this opportunity. I think children must wear nice and sunny, but beautiful clothes are hard to get. Sometimes only a few pieces can be bought abroad. I began to think about this matter and felt that I could not do it myself, so that not only could my daughter dress beautifully, but she could also make her own brand and kill two birds with one stone.

I did more than a year's research and found that there were really no children's clothes in China, such as Mickey and piglet. I don't want to take the low-end route. Many parents are not short of money. Why not let their children dress beautifully? Therefore, "parent child", "high end" and "beautiful" are my original positions and ideas. My luck was also good. At the beginning, the shops at the airport and friendship store mostly consumed no time to go to the parents and high-end crowd of the shopping malls. The target audience was very accurate, the product sold well, and the brand developed very quickly.

　 "Design reflects a person's values".

Q: what do you think is the difference between your life as a designer?

Dong Wenmei: actually, I seldom contact people in design circles, mainly because I can't contact them, because the values are inconsistent. Most designers have a certain psychological shadow, which is why the clothes they design are sometimes very tearing, sometimes very crazy, sometimes sad, design reflects a person's values.

　 "Enjoy Chanel and Armani"

Q: can you give an example of your favorite designer or design work? Not in the field of clothing.

Dong Wenmei: Chanel is one of my appreciation. Although I don't like her emotional history, I have great respect for her independent personality. Armani is also good. His design is very atmospheric. Some famous brands are too messy and too torn, which makes me feel unable to approach and can not give me positive energy.

I think clothing is not only a product, but also a reflection of designer's values. Maybe I am different from other designers. I will travel to others' hearts by dressing others, because clothes must be the refraction of personal thoughts. When I understand each other, I am absorbing energy, knowing what I need from their clothes and wisdom, and I constantly give myself energy by making clothes.

　 "Design is a kind of respect".

Q: is this your understanding of design? Design is a kind of respect?

Dong Wenmei: Yes. This is why we have many repeat customers, because they can find love, happiness, dreams, sunshine, beauty and warmth from the clothes I designed. That's the principle of my design. A designer must have a sense of responsibility. If your design is dark and pitiful, the child will grow according to this feeling. I do not want children to enter such a constrained state from childhood. This is very bad.

　　 "Good design for everyone"

Q: will you consider becoming an adult in the future?

Dong Wenmei: Yes, we are doing it now. For example, this show has already been added. Our adult wear is actually very nice, especially our windbreaker. Some people say, "buy windbreaker whether it is children or adults, directly to T100". Our windbreaker version is particularly good. It is not as loose as the barberry version. Our design is more in line with the Chinese figure. Our clothes mainly have three characteristics: first, high-end, atmosphere and fashion; second, thin and thin; third, showing youthful. These are all people aspire to, and our design just put these elements into it.

　 "I hope everyone gets 100 points in the stage of life".

Q: what is the connotation of the brand name of "T100"?

Dong Wenmei: "T" is the stage of life, the meaning of T. Life is a performance. We are all performing, playing different roles every day, and above all, we must play well. And "100" is the Chinese mentality, we all aspire to 100 points, I hope everyone is happy, happy, satisfied, this is what we yearn for. Good things must be Chinese and western. "T" is an imported product, T of Europe. "100" is China's 100 points. I thought at that time that the idea was very simple, that is, everyone would have a happy, happy and happy life on their own stage. Just because "100" still has the meaning of 100 points, when we go to the exam period, we prefer to send "T100" clothes. This is also a psychological suggestion. I hope everyone can get 1 on the stage of life.