"Experiential Service" Will Become A New Business Opportunity In The Home Textile Industry.

Insiders said that relying solely on the electricity supplier can not make the home textile enterprises develop rapidly. In the future, home textile enterprises should also seek differentiated operation and sales, provide professional and personalized product services, and form the unique core competitiveness of enterprises, so as to control in competition. Business opportunity 。

Vendor line inventory

At present, home textile has become a traditional industry that promotes the strategy of electric business with high speed. From the recent earnings report of the three home textile listed companies, the business revenue of Luo Lai accounted for about 15% of the total revenue, especially the LOVO brand over the past 5 years, the compound growth rate of more than 120%. It is estimated that the sales of e-commerce will exceed 1 billion yuan in the next 3 years. The sales of e-commerce in Meng Jie home textile last year accounted for nearly 8% in the 1~12 month, and the composite growth rate of the electricity supplier exceeded 100%.

Related personnel of Limited by Share Ltd, fuanna, said that the rapid development of the company's e-commerce business has become one of the main driving force of the company's sales growth. Roley home textiles has increased the input and support of e-commerce channels. An insider who declined to be named said that in the next two years, any well-known brand, including home textiles, is expected to increase the proportion of e-commerce sales to 30%~35%.

At present, China's home textile enterprises are facing the problem of excessive inventory pressure. It is understood that home textiles are the standard products, which need more input in warehousing, personnel management, logistics and distribution. Cooperation with Tmall, vip.com, Jingdong and other electricity providers can quickly release the pressure of inventory, especially if there is no clothing in season, and even clear inventory can ensure a good profit. Insiders of the home textile enterprises such as Luo Lai, Fu Anna and Meng Jie revealed that in the future, they will use big data and Tmall to launch C2B cooperation, and use independent production lines to operate. Once the operation is mature, the mode will be copied to other electronic business platforms.

Avoid homogenization competition

Reporters learned that, like many other industries, the existing problems of home textile enterprises are serious homogenization, including Distribution channel Homogenization, homogenization of products, homogenization of investment, homogenization of brands, homogenization of display of goods, etc. The future of home textile industry lies in providing professional and individualized product services. Enterprises need to form their core competitiveness, fully embody differentiation, increase investment in product R & D, and make products truly accepted and loved by consumers.

For example, more product innovation, providing consumers with a sense of experience consumption mode, personalized customized services for consumers with demand, etc., can better meet the needs of consumers' lives; lead consumers to improve their consumption awareness; home textile brands set up offline experience zones, better display personalized products, and provide consumers with better experience than online.

According to the insiders, the consumption structure and consumption patterns of Chinese textile products are undergoing rapid changes, one of which is that consumers will be more individualized, and that they need more distinctive products. Therefore, home textile manufacturing enterprises can fully grasp the changes of the consumer market and take effective measures to adapt to these changes and lead the market demand, so as to control business opportunities in the future competition.

It is understood that some Home textile enterprise The experience service of home textile products has been started. For example, a company has broken the conventional four piece sales mode and adopted fashion matching mode. Every single item in the store can be sold separately, and it can also be free to match the products according to the different colors, elements, colors and other products that consumers like, breaking through the traditional " The four piece set can be "six piece", "eight piece" or "combination set", so as to meet the special needs of consumers.