Terminal Shopping Guide: Let Customers Buy With Right Brain.

The human brain consists of the left brain and the right brain. According to scientific analysis, there is a clear division of labor between the left brain and the right brain. The left brain is responsible for logical thinking and the right brain is responsible for image thinking. That is to say, the left brain is rational, and the right brain is sensibility. The left brain is a blue with careful thinking and clear logic; the right brain is the red of thinking and feeling. When the customer makes the purchase decision, is he using the left brain, or the right brain, or the left and right brain at the same time; or the left brain and the right brain, or the right brain and the left brain.

For terminal shopping guide, it is very important to know and understand the operation rules of customer brain in purchase decision making to facilitate terminal site sales. Then how do we decide whether customers are making purchase decisions with left brain or right brain?

When the terminal shopping guide heard the customer say, "let me have a look again", "I'll think about it again", "I am consulting other people's opinions", these language signals indicate that the customer is still using the left brain to make purchase decisions. Once the customer's left brain purchase procedure is launched, the procedure is rational, and the procedure is complicated. There are many factors that the customer decides to purchase, and the BUG of the program is also very large. Often, it will "crash". Customers will be more likely to choose to abandon the purchase than before.

For customers, it is not willing to use left brain to make purchase decisions, because the decision-making process is complex and painful, and customers like simplicity and pleasure. For the terminal shopping guide, once the customer's left brain procedure is triggered, purchase decision is like a wild horse that takes off the reins. It will become confusing and difficult to control immediately.

And when customers Right brain When purchasing decisions, compared with the left brain. decision-making process That's a lot faster. Some terminal shopping guide, sometimes very puzzled, "I did not how to introduce, how can customers buy it happily?" in fact, in many cases, customers are buying decisions with their right brain. The biggest feature of right brain decision making is not rational, emotional and impulse buying.

The scientific marketing rule proves that when customers make purchase decisions, they tend to be sentimental, and then rationalize them logically in order to gain inner peace and tranquility. That is to say, customers first use the right brain to make purchase decisions, and then use left brain to rationalize the purchase decision so as to achieve psychological peace.

So, yes. Terminal shopping guide In terms of terminal sales, it is best to start the right brain program for customers to buy with the right brain. Let emotion overcome rationality, and impulse drown reason. (of course, don't cheat customers. This will enable the terminal to make a quick turnover and increase the turnover rate.

The start of the right brain is the "emotional shortcut". Excellent terminal shopping guide can quickly find this "emotional shortcut", and accurately press this shortcut key, so that customers obediently "obedient", automatically enter the right brain purchase decision-making process. There is a successful shopping guide story, a sales girl, with a pair of husband and wife to see a second-hand housing. This second-hand housing is not in good condition.