Children'S Home Textile Market Lacks Strong Brands.

With the gradual increase of per capita disposable income of residents, China

The standard of raising children has also risen from "full to warm" to "quality assurance".

After the growth of the children, the consumption market for mother and infant products is gradually expanding, especially in the children's home textile market.

However, the relevant industry pointed out that China's children's home textile market is still far behind western developed countries, with few brands and strong brands, and the market gap is almost blank. Most home textile enterprises are still on the sidelines.

Reporters learned that the development of children's home textile market in western developed countries has been very mature.

Not only has a wide range of products, it can compete with adult home textiles, but it is basically produced by regular factories. The price is close to the people and has good quality assurance and perfect after-sales service.

Some of the high priced children's home textile products are of relatively higher quality, and most of them use healthier and safer environmental products.

On the contrary, the development of my home textile market is not yet mature.

In large shopping malls, children's home textile products are significantly reduced compared with adult home textiles, and some stores even do not display sales.

Industry experts said that China's home textile market is still playing the leading role in adult home textiles, especially the wedding home textiles.

General shops will sell a very small number of cartoon or lovable products, but this is not entirely for children's production.

Generally speaking, the size of children's bed is about 1.2 meters, and the average bed size is large. Consumers often have to buy big bed sheets instead of buying suitable children's home textiles.

Compared with the small home textile products sold by Shang Chao, the products sold by Taobao, Tmall and other online shopping centers have an advantage in quantity, but there is no effective guarantee for quality.

Some consumers questioned that children's home textile products used less.

Relatively simple, the price should be preferential compared to the adult home textiles, should not appear the problem of high price and low quality.

In this regard, the relevant production enterprises said that children's home textile products, like adult household textiles, also need to be cut from a large number of cloth.

In addition, with the introduction and implementation of the new national standard in the home textile industry, the access threshold for children's home textiles has gradually increased, and the production cost of enterprises has increased in an invisible way.

Some children's home textile products are characterized by low price and poor quality. The main reason lies in the use of the mentality of consumers to get cheap products to reduce the cost of production.

In addition, reporters found that infant products in China are still in the initial stage of development, and lack of strong leading brands.

Although there are some excellent enterprises in the industry, the deep development of its brand and the extension of its brand are still at the stage of trial and error.

Some foreign companies entering the Chinese market follow the original formula instead of China.

Children's physiological characteristics and growth need to develop new children's home textile products, so it is also a dominant brand at present.