WAL-MART Home Textile Area: Camel Hair Upper Wool Is Out Of Favor.

WAL-MART: the autumn and winter season is the traditional hot season for home textile products. The recent cooling down has indeed created a good shopping atmosphere for the winter, and the number of consumers visiting home textile areas has also soared.

At present, the number of camel hair products launched by far away home textiles is the best selling product and has been affirmed by consumers.

According to the demand for consumption, preferential activities were carried out. This camel's hair was originally priced at 299 yuan, now only 269 yuan. Many consumers are repeat customers. They say that camel hair is covered and cushioned to keep warm and suitable, yet it is not overflowing and is moderately priced.

On the contrary, it was popular in recent years.

Today, there are 2 customers who are not satisfied with wool and give back products.

Reporter: what preferential activities do WAL-MART have at present? Besides the camel hair quilt and wool quilt, what other winter textile products are gratifying?

WAL-MART: WAL-MART will make special offer activities to different brands on a regular basis. Recently, there is a discount on the camel hair quilt and wool quilt, and the silk quilt, wool quilt, four piece set, the cotton bedding and the ecological cotton quilt, etc., because the price of the supermarket is relatively affordable, so the discount rate is only about 20 percent off ~9.

In the current sales situation, feather quilts, flannel blankets and ground bed products are more popular with consumers.

In particular, the eco cotton quilt, customers specifically asked me if I have 100% cotton material quilts, but now the quilts of pure cotton are very expensive, and the brands are generally not produced, such as the ecological cotton quilt made by Saint Bolai home textile, which contains 51% cotton, and the price is already up to 399 yuan.

In contrast, flannel blankets and fleece blankets are selling better than those made of ground home textiles. Consumers reflect that Mao Tandian can resist the cold and cold quilt just entering quilts on the sheets, and can also directly wrap them on the body to protect the cold or cover the quilt, which is much more useful than the home textile products.

Reporter: what kind of home textile brands do WAL-MART have at present? Will consumers pick brands when they choose to buy them? How much price range can they accept?

WAL-MART: the home textile brands that have been settled include red Fuji, long dream, St. Bao Lai, sleeping winter treasure, good friends, rich emperor, Weiner and Ming ting. Among them, Ming court is WAL-MART's proprietary brand, and its price is more advantageous than other brands.

A small number of consumers will pick a bigger brand when they choose to buy. The price range they can accept is around 500 yuan ~2000 yuan. Most consumers will choose to do preferential activities. The acceptable price range is about 100 yuan ~600 yuan.