Complementary Advantages "More Reliable" Traditional Retail Enterprises To Accelerate Transformation With The Help Of Electricity Providers

In fact, this is a time when a roll of toilet paper can be bought online. Did you buy it today? According to statistics, in 2013, the number of Chinese online shopping users reached 302 million, while in the world rankings, China ranked first in the world in terms of retail sales volume of 332 billion 300 million US dollars. Online shopping It has been closely related to our life, and the transformation of traditional e-commerce has gradually entered the hearts of netizens, trying to bring more convenience to the public.

　　 Move your fingers. consumption

Ms. Wu, who pointed to several cans of milk powder at home, told reporters: "this is a good idea at the mother and baby store last week. It was ordered by WeChat mall of mother and infant store, and it was brought back today."

"I've seen a couple of companies on the Internet and found that the remote delivery costs in Xinjiang are too high. It's not asking for postage, that is, sending logistics to pick up their own products. Hundreds of dollars are worth buying and buying goods. It's a good thing to buy back and exchange goods. This time, we buy it through the same city (WeChat mall), and pick up our own products. It's not bad to see things, but also to save time and rest." Ms. Wu said.

Such a quick and convenient shopping mode is the embodiment of e-commerce under the Online To Offline online and offline (O2O). Unlike traditional e-commerce, only through online sales, the micro business mode focuses more on consumers experiencing products first, then deciding whether to buy or not to buy.

Different from the traditional e-commerce enterprises, the traditional retail enterprises can not only make full use of the scattered entity stores under the line to turn into the business point and distribution point, but also turn inferiority into advantage, and get more customers with fast and high-quality service.

Hou Jingtao, director of the Department of e-commerce of Xi Yang Yang baby, told reporters: "WeChat mall is more suitable for e-shopping mall than WeChat mall. WeChat mall is convenient, fast and interactive. It is most suitable for the early stage of enterprise transformation, and with the increasing number of young mothers after 80 and 90, the online shopping crowd will only show an upward trend."

　　 Complementary advantages More reliable

"Every few days there will be enterprises to do their own electronic mall, just our company has already done 20 websites, in fact, to do electronic shopping mall only needs capital investment, but just want to live electronic commerce, not only must rely on the website, but also have enough offline resources or cooperative enterprises, and also have high quality service, it is only these three points that many enterprises still can not meet." Network engineer Ding told reporters.

Many enterprises that first touched the net said: "this taste is a bit astringent." It is so difficult for traditional enterprises to become an electronic mall? "In fact, the initial stage of e-commerce is simple and late maintenance is the most important thing, and the low level of application and popularity of e-commerce in Xinjiang is also an important factor." Mr. Ding explains this.

The survey found that Xinjiang's online retailing based on the third party platform has its own characteristics and disadvantages. The latter is more active and fast developing, while the former based on self built platform has slower development and less influence. The Xinjiang Internet traders play the leading role and the pathfinder for the application and development of e-commerce in Xinjiang. This will open up a good foundation for the next stage of e-commerce applications based on traditional enterprises.

After the long-term cultivation and accumulation of Xinjiang's traditional enterprises, whether it can enter the fast lane of development on the local network retail platform, whether it can become an important driving force for the further development of Xinjiang's electronic business in the climate of policy support, environmental support, network support and the continuous emergence of professionals?