Zheng Yonggang: Setting Up A New Benchmark For Fashion Industry

As the first famous brand clothing in China, Shanshan clothing has won the praise of the market and the industry for its brand-new brand image, carrying fashionable gold standard products and personalized customized service.

It is reported that the personalized customization of Shanshan clothing contains elements of "innovation, return, inheritance", and integrates fashion, classic and quality into western style clothes. In terms of fabric selection, it highlights the strong difference from the mainstream products. Designers ingeniously try to print the brand logo on the fabric, and focus on the consumer's personal needs, and carefully consider the words or patterns that consumers want to display on the fabric.

The fashion gold label series takes the concept of "returning to Vitoria era" as the design concept. It adopts the classic fashion elements of the British Vitoria period in many details of clothing, and improves the fashion quality and quality sense of the products of Shanshan. At the same time, a large number of imported fabrics are used to make the gold standard products highlight the high-end and elegant while helping men improve their taste and glamour. At the same time, they define the pursuit of noble and personalized life philosophy.

　　 Chinese fir Zheng Yonggang, chairman of the board of directors, believes that we were Design It has a great distance from the international trend, but in recent years, China's mainstream brand design has not lost international brand names. Our sewing technology and manufacturing workers are relatively good, the process is no problem, to achieve international standards.

It is noteworthy that in the new media, mobile Internet As the coming of the era of big data, as a brand with historical accumulation, as early as 2013, Shanshan started to upgrade its strategy, upgrade its product positioning and upgrade its new image.

Insiders say that Shanshan is in line with the new trend of consumer behavior, and gradually realizes the interconnection between online and offline channels, and carries out the management and operation of intensive cultivation. Using the Internet thinking to build o2o mode, the integrated marketing of consumer relations is launched in all aspects. These strategic layout is a new benchmark for the industry to learn.

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Dragonfly to water, to Hinur's small knife test, until today, heavy troops attack Edisi, Shanshan's "capital empire" rapid expansion. Due to the ownership of the controlling shares, the investment cost of Hongshi investment of the Shanshan branch is the most expensive. The transfer price of the underlying shares is 14.42 yuan, while the other transferee's unit price is only 11.43 yuan or 10.89 yuan, while Aidi receives 10.39 yuan per share before the suspension.

From the dragonfly of Da Yuan shares to Hinur's small knife test, until today, the heavy troops attacked Edisi, and the "capital empire" of the Shanshan series rapidly expanded. Two months after the suspension, Edisi ushered in "massive exchange of blood" for shareholders. A total of 62.4% of the shares of the company were sold to the Quartet by the original actual controller in the "agreement transfer". Among them, the Chinese fir is the largest one, with a premium of 38.8% yuan and 1 billion 290 million yuan to take over the controlling stake of Aidi Xi.

According to Edisi's announcement today, in November 27th, the company informed the controlling shareholder of Sino Canadian enterprises Limited (hereinafter referred to as "Sino Canadian enterprises") and its concerted action Gao Yi International Co., Ltd. (hereinafter referred to as "Gao Yi International"): China and Canada respectively signed the share transfer agreement with Nantong Hongshi Investment Co., Ltd. (hereinafter referred to as "Hongshi investment") and Fan Chunhua signed the "share transfer agreement", transferring their 26.976% stake in Edisi to Hongshi investment and transferring 4.921% shares to Fan Chunhua. At the same time, Gao Yi International signed the share transfer agreement with the new investment Co., Ltd. (hereinafter referred to as "Xin Xin Investment") and Du Jialin, and transferred the 16.547% share held by Edisi to Xin Xin Investment and 13.956% share transfer to Du Jialin.

The announcement stressed that the four transferee members were not acting in concert and there was no correlation.

Prior to that, Sino Canadian enterprises and Gao Yi International were the first, second largest shareholders of Edisi respectively, with a shareholding ratio of 31.897% and 30.503% respectively, both of which were held by Li Jiade, the former actual controller of Edisi. This time, Li Jiade made a complete withdrawal from the above four agreements.

Hongshi investment is attached to the Chinese fir department. Because of the ownership of the controlling stake, Hongshi investment pays the highest cost per unit price. The agreement shows that the Sino Canadian enterprises will transfer the 89 million 500 thousand shares of aidixi (26.976% of the total number of shares of Aidi) and all the shareholders' interests derived from it to the Hongshi investment. The unit price for the transfer of the target shares is 14.42 yuan per share, and the total transfer price of the target shares is about 1 billion 290 million yuan. Edisi stopped trading at the end of 9 and received 10.39 yuan before the suspension. That is to say, Hongshi investment is a premium of 38.8%, and won the controlling stake of Edisi.