How To Break Through The Encirclement And Suppression Of E-Commerce By Solid Clothing Retailers

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"With the gradual maturity of the Internet, online sales have become the driving force for the clothing industry to shut shop, and high inventory has become the last straw to crush the garment industry." Sun Rongguang, chairman of Ji'nan Kai En economic and Trade Co., Ltd., said in an interview with reporters.

In recent years, with the full coverage of the Internet, every user is a potential customer in the clothing market. Secondly, people search by Internet can not only make online spanactions, no time or place restrictions at any time, anywhere, but also, at last, for enterprises, through Internet marketing, they are cheap, and even need to register a social account to carry out online marketing, which greatly saves the cost of physical stores and the cost of building online shopping centers. Such a sales mode enables the traditional clothing industry to see new opportunities for development, and get rid of traditional clothes and join the army of online sales.

"Before the clothing enterprises to take the order system, clothing in late summer and early autumn is likely to start in the spring of last year. Under the development of this supply chain, the homogenization of products is rising, and the price of goods has increased. If a product is sold well, the output will increase in the rear, but subsequent sales may lag behind, which will increase the inventory. " Sun Rongguang said so that the vicious circle of this industry chain has brought many garment enterprises into a downturn.

Then, in the Internet age, what is the effective weapon for textile and garment enterprises to sit back or fight? What is the effective weapon? "Establishing supply chain synergy, inventory cost can sink 40% in the supply chain." This is the secret of winning the new clothing pants of Sun Rongguang.

The Kaka pants are different from traditional trousers. The waist of the kaki pants increases the elastic design of 3-5cm and produces free adjustment when sitting. With the directional research and development of the expansion belt and antibacterial underwear, the leg comfort can be maintained at any time. At the same time, under the condition of keeping the traditional trousers' shape unchanged, according to the data of driving and occupying posture, the design of wave bottom, spanverse gear, dart and waist is thoroughly adjusted. By stealth incremental clipping, the kicking pants produce a "pocket effect" when they are stressed, so as to relieve the feeling of oppression and keep their legs in the narrow space to maintain maximum freedom of movement.

Sun Rongguang said, the supply chain of Kaka pants includes three links: product design and production, supporting product development, sales and service, through the vertical integration and distribution of the entire supply chain, so that each link is compact and smooth, and the flow rate of products is improved to a maximum extent. "Before the clothing production is six months ahead of schedule, board, debugging, reproduction, will generate a large number of inventory problems. The Kaku team proposed that the supply chain should be optimized to make joint breakthroughs with manufacturers. Pressing fabric is not pressed. It can change the style and adjust the order at any time. It further optimizes the fabric of pressed germ cloth, pre - weaves the white germ cloth into the cloth factory, and adjusts the color and quantity of the dyed fabric at any time. In addition to the normal processing fees for factories, there are year-end dividends, prompting manufacturers to actively cooperate with each other and form a community of interests, thus solving the inventory problem from the root.

Do not neglect industry chain The most important part of design is to go to the product. Homogenization It is a way to arouse consumers' desire to purchase and solve inventory problems thoroughly.

For example, the normal trousers are designed according to standing posture. When people sit down, the waist muscles accumulate, but the size of trousers does not change, causing people to feel pressure on their waist and legs. As a result, the Kaka pants have increased their telescopic force at the waist according to their sitting position, and adjusted the design of wave bottom, cross section and provincial road, and improved the function of the trousers fabric, so that the appearance of the pants has no obvious difference from the conventional trousers, and has maintained the quality sense of the high-end trousers. In order to ensure the comfort of the pants, a series of related products, such as elastic belts, antibacterial underwear and so on, have been developed.

Except Production link We should also solve the inventory problems from the perspective of retailing, such as cooperation with e-commerce providers, increase sales promotion efforts, and create a sales model of "three networks in one", so as to digest the growing inventory.

In fact, the effectiveness of clothing enterprises' inventory self rescue measures remains to be seen. Before the inventory problem has been effectively solved, the overall prosperity of the garment industry will not be substantially improved.