Semir Costumes: The Highest Annual Increase In Brand Impact Is 30%
According to statistics, nearly 30 days, a total of 20 institutions in the middle. Semir Among them, 16 were rated "buy", and 4 were "overweight". Judging from the market performance, since November, the stock rose 6.08%, the latest dynamic price earnings ratio was 24.82 times, the latest market rate was 3.14 times, the latest closing price of 37.85 yuan.

Fundamentally speaking, the company owns Semir at the same time. Casual wear And Barbara children's clothing two famous brand 。 By the end of 2013, Barbara and Semir had 3471 stores and 4029 stores nationwide. In June 2013, the company acquired GXG (71% stake) to expand the high-end apparel business and develop multi brand strategy.
Judging from the performance, the three quarterly report in 2014 revealed that the company expects net profit growth of 30% within the first 12 months of 2014, and the net profit interval ranges from 902 million 3 thousand and 800 yuan to 1 billion 172 million 604 thousand and 900 yuan (902 million 3 thousand and 800 yuan in the same period last year). The reasons for the change in performance are, on the one hand, the improvement of the company's leisure wear business and the rapid development of children's business have promoted the growth of the company's sales revenue; on the other hand, the improvement of the company's brand influence has promoted the improvement of gross margin of the products.
For the stock, Haitong Securities (quotes, interrogation) said that the company expanded the business space through the way of mergers and acquisitions, which was in line with the trend of industrial development, and the merger and acquisition of the company could produce synergy in the approximate rate. It is estimated that the net profit attributable to the parent company from 2014 to 2016 is 1 billion 97 million yuan, 1 billion 340 million yuan and 1 billion 663 million yuan respectively, representing an increase of 21.58%, 22.23% and 24.03% respectively, giving a "buy" rating.
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