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    The Golden Factor To Consider A Good Store

    2014/12/2 22:31:00 31

    ShopCompetitionMarketing

    The competition around the store has a great impact on the success or failure of the retail business. Therefore, competitors must be analyzed when choosing the location of the store.

    Generally speaking, if there is a large number of competitors near the place of opening, the store management will attract a large number of passengers, promote sales growth and enhance reputation, otherwise it will be difficult to develop with neighboring competitors.

    Of course, as the location of retail outlets, we still try to choose places where stores are relatively concentrated and have bright prospects. This is especially true for shops that choose to buy sexual goods.

    In addition, when the store is located around the

    Shop

    The co-existence of types and the formation of relevant store groups often have a positive impact on the operation, such as adjacent stores that operate complementary commodities, and expand their sales on the basis of convenient customers.

    The cost of storefront includes many aspects, specifically, the following aspects should be considered: the old and new procedures and the cost of decoration, the price of real estate and

    Utilization mode

    The utilization period, relocation compensation fee, water and electricity increase fee, and urban planning restrictions.

    Real estate

    Price

    And utilization mode and utilization period.

    This is the most important item in all projects.

    There are basically four ways of utilization: one is renting; two is to buy a house; three is to buy real estate; four is to buy land to build a house; in addition, it may also engage in real estate and merger through joint ventures and cooperation.

    Therefore, the question of whether or not to have property rights becomes very prominent.

    Owning property rights, a large one-time investment, but will not be subject to the lease term and real estate price increase, do not worry about the contract can not be renewed after the expiration of the contract or relocation, but also enjoy the benefits of real estate appreciation, improve the ability to digest costs and bank lending capacity.

    Real estate prices have a direct impact on sales prices and investment recovery periods, and payment methods will also affect actual prices. These factors should be calculated quantitatively.

    Whether or not there is a restriction on urban construction planning, whether there are good conditions for water and electricity, sewer and heating, whether it is located outside the planned red line, whether there is green space restriction, and whether temporary buildings can be built.

    The assessment of the development trend of the store is to analyze the urban planning.

    The location of shops should be analyzed in terms of urban planning, including short-term planning and long-term planning.

    Some locations from the current analysis is the best location, but with the city's pformation and development, there will be new changes and not suitable for setting up stores; conversely, some sites are not ideal locations from the current perspective, but from the perspective of planning, they will become a new commercial center with a bright future.

    Therefore, retail operators must take the long view into consideration, and make the best location choice under the premise of understanding the planning of pportation, streets, municipal administration, greening, public facilities, housing and other construction or renovation projects in the area.

    Finally, retail operators also need to assess the future benefits of stores, including the average number of people who go through the store every day; the proportion of people visiting stores; the proportion of customers patronizing customers; the average purchase volume of each paction.

    As a result, retail operators can make decisions on opening locations and store settings.


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