Thanksgiving Sales Fell 11% In The US

Although local time began at 6 p.m. on November 27th, there were a number of people queuing outside shopping malls, such as Messi's department store, and they were waiting for the turkey, which had not been digested after Thanksgiving dinner. Black Friday The moment of opening the door. But their enthusiasm for shopping is diminishes.

Throughout Thanksgiving During the holiday season, retail sales in the US fell by 11%, the second consecutive year. This means that during the four days of the crazy shopping season, the discounted discounts did not bring any better results. Sales performance 。 Next, Americans can only be expected to shop in the "online Monday" (black Friday after the online store in the next Monday discount sale) broke out.

According to the statistics of the National Retail Federation (NRF), from last Thursday to Sunday (November 27th -11 30), total sales decreased by 11% to 50 billion 900 million US dollars compared with the same period last year, and the average cost of consumers was 380.95 US dollars, down 6.4% compared with the same period last year. This figure was 407.02 US dollars last year.

Matt Shai, quoted by the Wall Street journal as chief executive officer of NRF, attributed the decline in sales to a series of factors, including retailers' early promotions this year to allow people to go shopping as early as possible, so as to avoid the recurrence of last year's situation: because of bad weather, many people have not even had time to complete their shopping plan, Matt Shai.

He also said that the promotion of online shopping and economic improvement were also one of the reasons: "people no longer have the psychological need to rush out to rush to buy bargains at weekends, especially when they want to buy more items." He said.

Earlier this week, large chain retailers such as WAL-MART and Target had launched their own "black Friday" activities and offered online shopping. Target launched discount activities on stores and online last Wednesday, and WAL-MART even started selling black Friday products last Monday.

According to ShopperTrak statistics, which is responsible for tracking global store data, black Friday is the highest single day sales day in 2005 and even exceeded Saturday before Christmas, according to BBC.

The National Retail Federation said that during the 4 day shopping season, the number of shoppers this year dropped by 5.2% compared with last year, compared with 14 million 100 thousand last year. The total number of shoppers was 13 million 400 thousand last year.

Although many retailers offer the same discount as the physical stores on the Internet, their online stores failed to attract more shoppers and create more sales than last year. Online sales account for 42% of total sales in 4 days, though significantly higher than 26% in 2006, but still lower than 44% last year.

In addition, the average cost of online shopping is $159.55, which is 10.2% lower than last year's $177.67.