Koreans Love Mountaineering Clothes And Become The Second Largest Outdoor Clothing Country In The World.

In November 29th, he was informed that this summer, Jing Han, an art critic who came to Italy to attend the Venice Biennale, found a group of striking people at the railway station. More than 20 people in various and colorful mountaineering clothes are walking around. A man approached and asked in Korean, "where is the bus going?" hung Jing Han joked after a detailed answer: "there is no mountain here."

South Korea became the 2014. outer wear Power. Mountaineering suits are popular all the time and wear everywhere. Colorful mountaineering clothes, which are based on mountains, sea and amusement parks, sweep across department stores and large supermarkets, and perform on the scene and gallery, and occupy various assemblies. They even appeared at wedding sites and funeral homes. Koreans dressed in outdoor clothing are also very impressive overseas. European tourists are mainly concerned about the group tourists visiting Europe. Well, The Republic of Korea How do you become a big outdoors costume country?

Sales reached 7 trillion won, the second largest outdoor clothing country in the world.

The outdoor clothing industry in Korea is expected to reach 7 trillion won this year, the second largest in the world after the US. In the early 1990s, the sales of Korean outdoor clothing industry was only 100 billion won, but the average annual growth rate was 25% after 2003. Many enterprises increase by 30% to 40% a year. Affected by the economic downturn in the first half of this year, the growth rate is expected to reach about 16% this year. If we consider that the growth rate of the clothing industry is less than 5%, the outdoor apparel industry even stalls. Garment industry 4 times the average. Even the "clothing industry relies on outdoor clothing to feed".

In 1960s, the Korean mountaineering supplies market was all tents, sleeping bags and backpacks made by us munitions. By the early 1990s, mountaineering equipment was still the mainstream, and clothing accounted for only 10% of the total. With the launch of Bbu Ryak's first mountaineering costume in 1995, the outdoor garment industry ushered in a conversion period. Bbu Ryak, who showed a lot of black mountaineering clothes, shouted at the advertisement: "mountaineering also has mountaineering clothes." At that time, many people shook their heads, but less than 20 years ago, the whole country was occupied by "mountaineering clothes". Especially after the Asian financial crisis in 1997, as the unemployed climbed mountains, the outdoor clothing industry was busy. In twenty-first Century, mountaineering clothes became popular as part of fashion clothes.

With the popularity of mountaineering, the mountaineering clothes that people are rushing to buy are no longer used as casual clothes, but are used as daily clothes, and the outdoor clothing market is gradually widening. The first class hero to open up the territory is the windbreaker of the school uniform. The first ranking outdoor clothing industry, rolls forth, launched a lightweight black windbreaker called "Free Jacket" in 2002. With more than 10 years old young people scrambling to buy, outdoor clothing has rapidly entered the daily life of the Korean people.

Mountaineering clothes become daily clothes. This change makes Korean outdoor clothing industry overjoyed. The slogan of "life style wear" is launched to publicize mountaineering clothes. It emphasizes that mountaineering suits can be worn on various occasions such as mountains and central cities, and the style is natural. In the tone, it also broke the black that adult males often wear, and changed the design. From 3 to 4 years ago, it began to publicize that "from 7 to 70 years old is all suitable", attracting young consumers.

The color of mountaineering clothes in Korean market is varied. Get rid of the red, blue and yellow primaries, add pink, fruit green, blue, purple and orange, and add bump elements, so that consumers can become the focus everywhere. The mountaineering clothing used to be large and comfortable, but recently it has been popular.

If there is a mountaineering dress at my daughter's wedding...

The price of outdoor brand clothing should not be underestimated. The jacket of the top 5 outdoor clothing companies in Korea costs hundreds of thousands of won. Because it is high priced clothing, let people have no idea of where to wear.

Mountaineering clothing is also a "uniform" for traveling. Travel agency personnel said: "there is even a saying that if you want to find Koreans in foreign tourist attractions, you can find mountaineering suits." Most of Korean travel products are mainly sightseeing. If you want to visit 5 or 6 countries in a short time by group dragon form, it is very convenient to dress comfortably even in changing places. So these people like mountaineering clothes. Mountaineering clothing is not pleat, easy to clean, easy to keep. In terms of functionality, the ability to resist weather changes is also strong.

However, some people have pointed out that wearing mountaineering clothes may be impolite according to time and place. There are also views that lead to uniform clothing. Shen Guanghao, Minister of Korean version of a fashion magazine, said: "outdoor clothing is regarded as all-weather clothing and is unique to Korea. No matter how comfortable you are, you must abide by the principle of minimum TPO (time, place, occasion's initials, time, place, occasion).

Jian Haoxie, Professor of fashion design department of Hongyi University, said: "think about the scene of a friend wearing a mountaineering costume at his daughter's wedding. Clothes are for comfort, but they should be focused on others. "

For these accusations, mountaineering fans retort: "mountaineering clothes are the best everyday clothes." First, wear comfortably and carry with you very easily. It was also advocated that "I wear my own clothes, no one is harmed", "although wearing mountaineering clothes to attend the wedding, but the mood is more important."