How To Get Out Of The Predicament Of Foreign Trade Clothing Industry

Since reform and opening up, China has made full use of the domestic economy in the process of integration of the world economy. international Two markets, two kinds of resources, and rapid economic development. In the three carriages that drive economic growth, exports play a prominent role in economic growth. Especially since China's accession to the WTO, as the largest developing country in the world, China's economy has continuously integrated into the world, and steady and rapid growth has made it the focus of attention of the world, and has played an increasingly important role in the stability and growth of the world economy. In the whole export industry, the foreign trade industry is most familiar to us, especially the foreign trade clothing industry, which can be seen frequently in our daily life. Foreign trade clothing attracts many domestic consumption groups with its own advantages of good quality and low price.

However, the foreign trade clothing industry is also one of the clothing industry, and the garment industry has been developing rapidly in China. Foreign trade clothing mainly refers to domestic clothing manufacturers according to foreign samples or foreign samples, domestic processing materials and then shipped to foreign customers clothing. Foreign trade clothing is exported abroad, so the standards of execution are correspondingly stricter than that in China, so the quality is higher than that of similar products, so that a considerable part of foreign trade has become the object of panic buying by consumers.

As a typical traditional industry, it is also facing various problems in this network era. Among them, the online market is constantly being carved up, and the traditional marketing cost is rising. However, the marketing effect is not satisfactory. Therefore, the foreign trade garment industry must find new development direction and get rid of the current predicament. The successful experience of many traditional industries has given a new idea to the foreign trade clothing industry. The industry is also actively preparing for opening up the online development path of the foreign trade garment industry.

Xia Chunzhong, a domestic Internet marketing expert, said that the impact of traditional industries in the development of the Internet age is inevitable. As we all know, the traditional industry is called the traditional industry, on the one hand, the development history is very long. Two, the marketing mode is relatively traditional. The main marketing mode is to advertise in the print media or television media, create the corresponding poster or pass on the propaganda. This mode is no longer applicable to the fast-paced today, or even a lot. Consumer Antipathy, therefore, the effect will not be very significant, so the foreign trade clothing industry to change the development of ideas, online marketing can update information in a timely manner, and customers can choose online payment, problems can also communicate with staff at any time, such a marketing saves consumers time and save a lot of costs for enterprises, it can be said that killing two birds with one stone.

Xia Chunzhong also said that the electronic business platform led the whole. clothing The industry has shifted its business from offline to online. It has successfully opened up new channels for the Internet, and has rapidly promoted its brand competitiveness. At the same time, it allows people to purchase the favorite foreign trade clothing products more easily and quickly through the Internet platform.