The Front-Line Market Firmly Holds The Throat Of The Development Of Traditional Department Stores.

Last year, the Beijing market only had a single traditional department store in Lafayette department store. In the fiercely competitive Beijing market, the French department store is running thin ice, and the latest semi annual report of I.T, a cooperative company, shows that the Department of Lafayette continues to lose money and its deficit has risen to HK $20 million. After Lafayette department store, there is no new department store in Beijing. Correspondingly, the shopping center will usher in a small peak at the end of this year. The shopping center of the Xihongmen IKEA shopping center, such as the clustered shopping mall, Tongzhou Wanda Plaza, Longhu long Ying Tian street, will be released at the end of the year.

New formats continue to divert department stores passenger flow The department stores, which sell mainly goods, are all glamour. Department Store Leader Wangfujing department store Zhuzhou Wangfujing department store limited liability company recently landed on the Beijing equity exchange website. This is the second store that Wangfujing stores will lose after half a year after the Zhanjiang store closes. Last year, only 1 new stores opened in Wangfujing department store. According to the previous plan, Wangfujing department stores opened 4-5 shopping centers before 2015, and completed the layout of provincial capital city stores in five years.

Last year, sales growth in China's top 50 chain stores was 9.6%, which is far from the 25% compound growth rate of 2006-2011 years. Meanwhile, the growth rate of stores was only 0.4%, down 8 percentage points from 2012. Under the stimulation of new consumption trend and many competitors, traditional department stores have abandoned their original ones. Pattern And embark on the road of change. In the Beijing market, Dongan market and Xidan shopping center choose market segments to close to boutique stores. Wangfujing department store, Cui Wei shares and other group brands were heavily bought, through the downturn growth period.

Wangfujing department store is holding the Internet giant Tencent and commercial real estate bigwigs Hengda. Next year, the new Taiwan department store giant, San Guang San Yue, will reopen two stores in Chengdu and Suzhou. However, Xin Guang San Yue also gave up the traditional department store mode, adding entertainment, catering, children and lifestyle. On the design form, two department stores are also pursuing innovation, hoping to create garden style and garden style landscape design.

And first tier cities Department store Compared with the deep water, thanks to the urbanization, the growth and development scale of department stores in the three or four tier cities is higher than that in the second tier cities. Regional department stores have better business performance than department stores chain owned by the whole country.

In the eyes of one industry, the superior commercial location, the centralized scale of the region, the convenience of logistics and distribution, the lower operating costs and supplier support, the regional department store not only strengthened the regional competitiveness, but also appeared the regional monopoly position. Analysis from the North Business Research Institute shows that the three or four tier market is still in a scarcity of brands compared to the developed second-line market. This means that local consumers have greater demand for retail business. In contrast, customers in the second tier market prefer the experience format.