Small Brother Tencent Cannon Gray Tencent War

After WeChat blocked the fast red envelope, Sina micro-blog announced that it had completely banned all kinds of micro-blog's Guide powder to WeChat's behavior, so we could see a big play tearing up the younger brother's platform. In the market economy, it is certain for enterprises to pursue monopoly to maintain their market position, and also to meet their own interests. This is, of course, the main reason for the eldest brother's torn force. Everyone wants to remain a monopoly in the mobile Internet. Is it right or wrong to be a big man?

　　 Big brother built a wall with his younger brother.

Ali and Tencent two big brothers are moving. Internet The era has escalated from the past secret competition to the Ming fight. WeChat has been fired, Ali has come out, Ali has strong electricity supplier, Tencent has been working with Jingdong, Alipay is strong, WeChat has made WeChat payment... There is a striking similarity between the two sides in the future outlook of the product layout function, and the next step is to build a powerful moat if we want to win the match.

So we see that Ali is using Sina micro-blog, Youku, shrimp, UC browser, High German map, fast and other products to build their moat in the mobile terminal social, content, import and other aspects; while Tencent is mainly working with Jingdong, Wanda, fast and so on to build its own moat in the electricity supplier, mobile payment and offline. Although there are moat bodies, but the core is obvious, Ali's electricity supplier, Tencent's social networking. But both sides are using their own short boards to build moat, and expand their strength to get rid of each other.

So we can see that in the integration of strategic layout, the younger brother is playing the role of moat, and when the boss is forced, the younger brother will change from a moat to a pioneer.

　　 Who will benefit from being a pioneer?

Although Sina micro-blog official declares that WeChat is completely out of its own needs, Sina micro-blog itself should indeed kill WeChat. But coincidence is just happened in the fast red envelopes after being blocked by WeChat, it is inevitable to let people associate. Whether it is out of the intention of sina micro-blog, Sina micro-blog has actually acted as the pioneer of Ali.

While Sina micro-blog blocked WeChat, it could slow down micro-blog's WeChat content and hinder the original development of WeChat's content. On the other hand, it could also give a blow to the micro dealer relying on the diversion of products. Of course, the ultimate goal is to turn the electricity supplier into electricity. The biggest problem that the micro dealers can't get rid of is the flow and the user's problem. Once micro-blog traffic is stuck, it will hit WeChat hard. Online retailers Of course, this is what Ali most wants to see. Of course, you can also take a breath for Ali.

We can see that whether or not Ali is behind the scenes command, Ali is undoubtedly the biggest beneficiary in this dispute. And can micro-blog be a good leader in his career?

The danger of a moat as a pioneer

If Sina micro-blog is just doing its role as a moat, it will be no problem to make up for its lack of mobile social networking. And if it is not a moat, it is totally different from being a pioneer.

Sina micro-blog blocked WeChat essentially to stop the WeChat migration of its users in vain. After two years of operation, the WeChat public number in the content and user aspects and the formation of a complete ecosystem, basically realized the self-sufficiency of its content and the rapid growth of its users, but it did not have much significance for the gradual separation from the mobile social first camp. The move will accelerate micro-blog's WeChat migration.

Sina micro-blog's move to some extent is forcing micro-blog account operators in micro-blog and WeChat Between the two platforms, one side is the micro-blog whose influence is gradually dropping. One side is the WeChat of the ascendant. The operator will choose who is naturally clear. Now many operators have put a lot of energy into WeChat, micro-blog is basically in a state of maintenance.

To ban WeChat will speed up micro-blog's account operators' distrust of micro-blog to some extent. Once micro-blog fails to bring sustained profits to operators, it will probably abandon micro-blog altogether. The former micro-blog is still a bit like a chicken for the operators, but I am afraid WeChat is not as good as WeChat.

In this incident, both sides are in charge of the cheap, while the younger brother micro-blog may face further danger of marginalization. WeChat's opening up is also popular among the people. With the fierce fighting between the two camps, there may still be young pioneers. Such as WeChat can not play Youku video may soon occur, WeChat will further block Ali products.

But iron elder brother still advised the eldest brothers around to do well in the moat, but if they act as pioneers, they will probably become cannon fodder. At that time, the eldest brother got the benefit and the younger brother died.

It's good to be a moat.