UNIQLO Wechat Public Number Scan Code Non Store Can Also See Inventory.

By scanning the two-dimensional code into WeChat public number is nothing new, but from UNIQLO's promo, we can see that this brand of traditional business has been picked up in the business sector, it seems that the line and line to achieve better connectivity.

In addition to better understanding of commodity characteristics, size inventory, clothing collocation and other information through WeChat in the fitting process, it also induces consumers who have impulse buying in outdoor scenes to query the location and promotional information of recent stores.

However, the reporter noted that UNIQLO WeChat public account has not yet realized WeChat payment and the purchase function at the mobile phone side. That means that whether the user is in the store or not, the scan code is only looking at the above comprehensive information so as to better understand the commodity and the final paction should be introduced offline.

UNIQLO welcomes offline pactions, which has its reason.

Previously, the head of EC Department of UNIQLO said that the conversion rate was not high during the trial process.

"Stores and the IT system of electric providers did not get through, and the goods that consumers brought to stores themselves needed the EC department to express to stores, which increased their costs from operation."

As for UNIQLO's real O2O strategy, it is an attempt to introduce users to its new stores through preferential promotional information and geo location functions in App and WeChat.

It is understood that at present

Online channels in China have only opened the brand official website and Tmall flagship store, and the flow of App is also oriented to Tmall stores and stores. The focus is not on sales.

This year, double 11 flagship UNIQLO is included.

Brand second and

Fifth excellent results.

According to the single store ranking, UNIQLO Tmall official flagship store has ranked the top ten of double 11 sales for two consecutive years.

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The innovation of HSF is not bold.

In an interview earlier, Wang Wei once said that the business model of hey guest is not perfect enough and needs continuous improvement. "After waiting for the business model to mature, we will build a store, or we will first explore the business mode and choose the latter."

Wang Wei pointed out that B2C e-commerce is the future development direction of the market. The original business advantage of Shun Feng is B2B, and the B2C layer is a new business field in the face of Shun Feng.

B2C is different from B2B in terms of service objects, service standards, service hours and so on. The layout is just to explore a better service mode for C customers.

It is understood that before the opening of hey customers, the domain name sfheike.com/.cn/.com.cn/.net has been under the name of Shun Feng.

Retail experts believe that at present it is a period of business change, and any emerging business model is likely to be successful.

In addition, the SF express service has provided some support for the hi inn.

Data show that on the electronic commerce website, 90% of the receiving address is family.

Hey, the inn will be one of the best tools for SF to solve the "last mile" problem.

Xu Yong, chief consultant of China Express consultancy network, said that SF is pforming into a comprehensive logistics service provider, which means that the low profit rate of the express industry has led to cross-border exploration.

In Xu Yong's view, SF's investment in Hayes belongs to commercial investment within a controllable range, and will not affect the development of the main business of express delivery.

In the industry view, this hey online customer service online time, the number of inn has also reached a certain scale, Shun Feng next line will be launched under the combined efforts, combined with strong logistics advantages, to open up all links online and offline.

In addition, in the past few years, SF has been integrating raw and fresh resources throughout the country and around the world, making Hakka O2O considerable imagination.