There Is A New Strategy For Hua Tang Shopping Mall To Close Another Store In China.

Recently, the news of Hua Tang shopping mall in Beijing will be closed again at the end of the year, causing social concern.

The head of the halls Shopping Center said publicly that the Xizhimen store in the halls store will be closed in December 1st.

It is understood that the store will be the third store that Beijing has closed since this year.

In addition to the halls shopping center, another foreign company, WAL-MART, closed 14 stores in 2013.

It is reported that this year's supermarket chain giant also plans to close more than 20 stores with poor performance in China.

In fact, since the second half of 2012, it has become very difficult for large retailers to make profits in China, and retail stores such as supermarket chains, convenience stores and department stores have begun to shop quietly.

Statistics show that in the first half of this year, China's main retail businesses closed 158 stores, far exceeding the number of 35 stores in 2013.

Among them, the number of stores in the supermarket is the largest, with 146 stores.

Supermarkets are just like outgoing stars, and supermarket giants are starting to seek pformation, and there are various means of pformation.

Community supermarket based on community and serving the people has become one of the most important battlegrounds for many enterprises.

It is understood that WAL-MART has also tried small community stores in China, but it has not been successful.

Today, WAL-MART sees the consumption potential of the three or four tier cities in China.

It is reported that

Its supermarket is located in the three or four tier city intermediate stores.

In fact, the format of WAL-MART is not very large in China, and it is a challenge in terms of commodity structure, marketing methods, cost control, location and so on.

In addition, WAL-MART announced its first home.

Construction starts in Zhuhai. The project is a commercial real estate owned by WAL-MART, with a total investment of 600 million yuan. It is a 100 thousand square meter community type small and medium-sized shopping center. Meanwhile, the first shop of Sam member store in Zhuhai will be introduced as the main store.

WAL-MART said that the small shopping center project can make the shopping center area and the number and type of tenants more compatible with the community. WAL-MART will gradually expand its scale in stages according to consumer demand, sales performance and so on.

It is understood that, in addition to

In addition to the project, WAL-MART inspected many projects, and carried out research and comparison in Hunan, the Guangxi Zhuang Autonomous Region and Guangdong provinces, and 3-4 relatively mature candidate projects.

In addition to WAL-MART's involvement in commercial real estate, retailers at home and abroad, including Wuming, AEON, and Auchan, have extended their tentacles to commercial real estate.

Analysis of the industry, as the retail industry showed signs of weakness, supermarket giants have stepped into commercial real estate.