What Is The Most Perplexing Reason To Understand Customers?
Clothing products are not the main selling points of other commercial products but their functions. Besides their functions, clothing products also contain many other needs, such as cultural aesthetics, personality, identity, occasion dressing, and collocation difference. There is a great difference in the significance of buying the same clothing product for different customers. For example, according to the personal image style, a basic casual shirt, fashion avant-garde person, when the basic wear, elegant and implicit people are dressed in work clothes, rational conservative people when shopping, leisure wear and so on.
A dress is very different for different people.
Most customers have no definite purpose in the process of buying clothes. Most of the people visiting the clothing store do not want to buy casual shopping.
How to deal with the problem of low turnover everyday and customers can't buy it? What are the customers' most concerned about? What is the most important concern of customers? Every shop guide and store manager have the responsibility to pay attention to the consumption and purchase points of these customers frequently, so as to enhance the corresponding working methods.
If you think of yourself as a consumer, the point of concern is not difficult to analyze.
Is this style suitable for me? Why? Can I wear it? How do I go with it?
Does this color look dark? How can I wear it to solve this problem?
How about this type of plate? Do I have any physical defects?
How do you match this style? How can you match those clothes at home?
Is this style suitable for my job? How much time do I have to wear this dress?
Does this section require a high degree of collocation? I don't have a similar style of clothes. Will it cost much money?
These questions may not be told to you by customers, but these are all the doubts of customers' minds! It is easy to understand if you buy too much, and you will like them at a glance.
clothes
Customers who have no worries are few and far between. They happen to encounter the style of clothes they like.
Let's take a look at the current stores.
Shopping guide
There are few shopping guides that can detect customers' needs, not only because of their work attitude, but also because of their ability and professional knowledge.
If you have a boss who meets such an excellent guide, you will surely think of how to keep her in the shop forever and work for you.
Especially for fashion women's clothing, high-end women's wear, fashion men's clothing, middle and high-end men's clothing brand, the professional quality requirements of a clothing salesperson are very high.
In the face of increasingly competitive market environment and increasingly discerning customers, how to cultivate professional quality of shopping guide is becoming more and more important.
Understand these things as a
Brand dealer
Can we connect these customers in series, train the relevant professional knowledge as the common sense of the sales staff, and then put these customers' concerns into the process of customer sales service? If combined with some employees' performance assessment, career career planning and the configuration of clothing goods, we believe that you will not only have a strong sales team, but also make your store sales have a good promotion potential!
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