Four New Changes In Shanghai Spring Again "No Closing" Promotion In Paris

"Double eleven" has passed the past 10 Yu Tian, but many of the district's express delivery has left the "double eleven" remaining unfinished.

On the day of November 11th, Tmall spent only 38 minutes on the paction volume of 10 billion yuan.

On this day, not only Tmall mall, Suning cloud business, Jingdong, Amazon and other business tycoons have become the well deserved "protagonists".

Such a record, let many lines shop under the sun.

Facing the surge of electricity providers, most of them chose silence.

It seems to be both misplaced, but it also seems to be accumulating energy in the dark.

This is the end of sixth years of spring in Paris.

Although the focus of the spotlight is still discounts and courtesy, Paris's spring marketing plan this year reflects the changing path of the retail industry.

Change one: join hands to play together

Perspective: new channels of alliance to attract new customers

If we do not want to have a frontal conflict, why don't we join hands and play together?

This year, Paris spring jointly Baidu Nuomi, jointly launched 268 yuan to buy 300 yuan general cash coupons, in order to attract eyeballs, Baidu Nuomi also launched online 6 yuan 100 yuan cash coupons activities.

A "smart purchase" calculated accounts: 268 purchases of 300 full court coupons can be used in conjunction with shopping malls.

If it is full 99 minus 60, stack up the general coupon, equivalent to 65% off.

For example, when opening the door and reversing 66 minus 46, the use of cash coupon is equivalent to 73% off.

Liu Xiaojie, director of marketing department of Hongkong new world department store, said that such a joint effort is not only concerned about the penetration of e-commerce in the retail sector, but also the hope of more new customers - "young people" patronizing shopping malls.

Nowadays, there are many Post-80's and 90's, who only order on the group buying online. It can be said that "no group does not buy". Baidu Nuomi, public comment and the US group have become their main battlefields.

And Baidu Nuomi's general coupon is equivalent to a 10 percent off group buying coupon.

Change two: gold, catering joined the main battlefield

Perspective:

To say that Paris spring "year-end closing" in the most eye-catching, is undoubtedly the "Ba Chun" a big deal to send Hao Li.

Last year, "Ba Chun" spent about 20000000 yuan to send 2400 iphone5S and 3500 iPad mini2, and thus became the focus of attention of the major media.

This year's Hao Li is still the hot iPad mini3 and iphone6 this year. During the activities from 24:00 to 0:30 a.m. the next day, the designated brand accumulatively purchased 5980 yuan, that is, to give iPad mini3, or 11880 yuan to give iphone6 one.

However, many "smart shopping" also found another bright spot in this year's big promotion, and gold and catering also joined the activities for the first time.

In the "Bachun" Pujian Road shopping mall, an insider who did not want to be named was beheaded in advance. For example, if the Millennium Star was reduced by 50 yuan per gram of gold ornaments, if the 10 percent off tickets of Baidu Nuomi were superimposed, the gold would be 80 yuan per gram.

And Zhou Dasheng, Chao Acer, Donghua diamond, Tianbao Longfeng and so on have 30 yuan per gram -40 yuan discount.

Ms. Zhou went to the shop early in the past few days. She told reporters that he had seen a beautiful necklace early. It was because the price was too expensive and could not be started. Now take advantage of the discount of Paris's spring closing activities.

There are many people who are happy to eat food.

Many delicious foods in spring in Paris include green tea, sipping feed, spicy hot pot, and Taiwan bean fishing. It not only lengthened business hours, but also joined discounts, food and shoppers.

Change three: shopping is no longer a painful movie.

Perspective: attention to detail needs to enhance

When it comes to year-end shopping, many "spaghetti" can satisfy the desire of shopping at the same time, but they also pour a lot of water on many year-end shopping experiences. They must wait for half an hour or even 1 hours to pay for their bills, go to exhaustion, and have nowhere to rest. When they sing "empty city plan", they can close their restaurants, and the mobile phone signals are not good, and WiFi is not up to date.

To save customers' queuing time, "Ba Chun" first tried to put mobile POS in more than 50% brand counters, and 11 stores will deploy 2000 mobile POS machines.

At the same time, the cash register has increased from more than 300 to 1000 cash registers.

Liu Xiaojie said that this can shorten the time for consumers to pay 3/4 or even more, so we can pay 15 minutes.

If only in Wujiaochang store, more than 200 mobile POS machines will be launched.

What's wrong with the bad signal in the store and the absence of WiFi signal? This year, Paris's mobile communication car has opened to the shopping mall, so that when we are shopping, we do not delay chatting online.

In the VIP room of every shop in Ba Chun, we also prepared delicious food and refreshments for VIP. After completing the big purchase, VIP can go to VIP room for supper.

Perspective: don't be a customer.

The season of shopping is often reduced to the Tucao season: the discount goods purchased last year were the old ones.

Since we think we have gotten a good deal, the business actually raised the original price first and then marked a low discount.

According to Liu Xiaojie, the number of new products participating in the "no closing" activities this year is over 6, an increase of 20% over last year, and the quality of controlled products is strictly controlled.

In the "Ba Chun", each commodity has its own numbered number, and the numbered number can be used to judge whether the goods are new or old.

In order to prevent the old goods from getting wet in troubled waters, the mall will strengthen the spot check before the promotion.

In view of the "raise the original price" behavior, "Ba Chun" has a perfect price system control system, and suppliers can not easily raise the price of goods, which effectively eliminates the phenomenon of raising prices.