Reflections On The Big Decline In Korean Feather Prices

according to

Korean outdoor clothing enterprises launched preferential activities earlier this year.

Phenomenon: Korean Lotte Department store said that Bbu Ryak, Lafuma, NEPA all down products 30% discount, modern department stores decided to close next month 9 to 20% to 40% sales of 15 brands of new products.

The new world department store will also start selling products such as Bbu Ryak and other new products from 30% to 50% on the 28 th of this month.

The discount rate is 10% higher than last year's brand.

Korean outdoor clothing enterprises were famous for their discounts only two or three years ago, but after the continued downturn in sales, they launched vigorous promotions.

Korea welcomed warm winter outdoor clothing enterprises to launch preferential activities

The reason why the winter clothing is cut down is that the outdoor clothing enterprises have difficulty in running.

The domestic demand market has shrunk, coupled with the so-called "warm winter" is still continuing, the difficulties are increasing.

Last year, it was predicted that there would be a severe cold this year, resulting in the production of clothes that became the largest stock in history in a few months.

The sales volume of outdoor clothing department in modern department stores in 2012 and 2013 was 32.5% and 24.8% respectively, but this year it has dropped to 5.3%.

Jiang Encheng, chief merchandise strategist at Lotte Department store, said: "since November, sales of outdoor clothing departments have increased by only about 1% over the same period last year.

In order to seize the most important November for outdoor commodities, businesses and department stores are all dying.

Outdoor clothes become Korean daily clothes.

With the number of garment enterprises that have advantages in casual wear and women's clothing, such as the first wool weaving and Kolon FNC this year, the outdoor clothing business has been expanded.

Kolon FNC in this year's

It has been used in the outdoors garments.

There are also many long feather down products that are suitable for women and Bottomwear.

Jin Mingjing, a responsible researcher at Samsung Fashion Research Institute, said: "with outdoor clothing expanding to women and children, there are many designs and products of color such as down skirts.

With the increasing number of outdoor clothing brands, the competition is becoming increasingly fierce and the quality is even better. For consumers, the price is reasonable, which is also very attractive. "

Question: is the price bubble of overseas famous brands serious?

Although many consumers still pursue brands when choosing outdoor down coats, there are many opinions that need more reasonable consumption.

It is reported that last year, the popular Canada Goose in Korea was different from the brand name. Many products used duck down and were also accused of "a lot of bubbles in price".

Korea outdoor

Most of the products sold by the company range from 400 thousand to about 700000 won, and many foreign brands with more than 1 million won are using warm down eiderdown.